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Tracking Referrals from Microsoft Bing

On June 1st, Microsoft released Bing, the company’s next generation search engine and aspiring Google killer. Bing has gotten a lot of publicity lately and chances are, it may have referred a good piece of your website visitors already. As a web analyst, you may be wondering what your Analytics vendor is doing to accommodate Bing and what steps you may need to take to update your search engine-related reports. I will try to answer those questions below. If you are using a software-as-a-...
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Posted by our team of rockstars.

Advanced Tagging from the Footer

Tagging is not always easy especially when trying to cultivate meaningful data. Depending on the website technology or supplemental service you are employing, it can be quite a challenge to go beyond adding your basic analytics tag. However, this should not stop you from pursuing your initial tracking requirements.   One of our clients utilizes the Ning (ning.com) service to create an online community. Ning is the leading online platform to create social experiences that inspire...
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Posted by our team of rockstars.

Google Outage Proves the Importance of Page Tag Location

Last Thursday's Google outage had a dramatic impact on more than just Google users; it was widely reported that the outage killed 5% of Internet traffic and prevented users from accessing popular services such as Gmail and YouTube. The less-reported aspect of the story is that the outage also impacted some websites using Google Analytics. During the outage, the visitors to those sites noticed distinctly slower-than-normal loading times. The slow-loading websites problem was...
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Posted by our team of rockstars.

Advocating for Web Analytics

Transforming the way clients leverage analytics has never been a uniform process. Sometimes the tactics we use vary from group to group within an organization. Having worked with several enterprise-level clients, I have observed that the techniques we apply depend on where an organization stands on Stratigent’s web analytics maturity model. Clients who are just starting out generally require a lot of guidance in setting up their data collection techniques and strategy as well as setting clear...
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Join us on Google+

A quick note to remind you that we have created a Google+ page for those interested in networking and learning more about Multi-Channel Analytics. You may be asking "what exactly is multi-channel analytics?" Well, hop on over to our Google+ page and see. You can join our circle here At Stratigent, we are committed to helping our customers evolve and prosper in business and in life.  Our main objective to help our clients become data-driven and better leverage that data to ma...
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Posted by our team of rockstars.

Honesty in Reporting

Oftentimes, I find strong parallels between managing analytics reporting and everyday life. I recently finished reading Outliers by Malcom Gladwell, a book in which Gladwell analyzes and attempts to answer why the successful achieve. This had me thinking about why some analytics programs are successful, while others are not.   Perhaps my favorite analysis involves Gladwell explaining why Korean Air had an exceptional number of crashes in the 90’s, because it so clearly rel...
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Posted by our team of rockstars.

Stratigent Announces 2009 Workshop Series Locations

Beginning February 10th, 2009, Stratigent will be expanding its popular Pimp Your Reports: Executive Dashboards & Reports workshop series to become a six-city nationwide tour. Stops will include the following cities and dates: Washington, DC, February 10th Los Angeles, CA, March 10th Minneapolis, MN, April 14th Orlando, FL, May 12th New York City, NY, June 16th Seattle, WA, July 14th This hands-on workshop will be led by Jennifer Veesenmeyer, a senior...
By Admin
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Posted by our team of rockstars.

Pimp Your Reports Workshop Series Announced

Reports are the primary way we share web insight throughout our organizations. Unfortunately, they can be very time consuming, and in many cases, no one reads them anyway. However, great reports can be a powerful tool to help you move your organization forward. So, learn how to create great dashboards and executive reports, by participating in a day-long workshop led by Jennifer Veesenmeyer. Beginning in December, Jennifer will be leading a series of workshops called Pimp Your Reports: Da...
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Posted by our team of rockstars.

Centralize Your Data Using Adobe SiteCatalyst

One of the biggest challenges facing today's enterprise organizations is how to manage and digest large quantities of data. For most companies, web analytics is only a piece of the puzzle. There are places outside of marketing where data is constantly being collected and needs to somehow be turned into something useful: call centers, online ad serving systems and offline marketing efforts are a few examples that come to mind. In most cases, these different data "silos" are not only managed by di...
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Posted by our team of rockstars.

Learn how to get one view of your customer at WebTrends Connect 2008

Throughout the month of November, Stratigent will be speaking at the WebTrends Connect Seminar Series. The free, half-day seminars are scheduled for 7 cities throughout the US. For a detailed list of locations, the agenda, or to register, visit the WebTrends Connect website. The goal of these seminars is to show you how to go beyond basic web analytics to extend the power of analytics throughout your organization using open, platform-agnostic technologies. You will also learn how to:...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

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