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Educational Resources - As Promised

I hope that you’ve been able to make it out to an OMS near you. I’ve had the pleasure of presenting in MN and ATL, and the crowds have been awesome! As part of my presentation, “Inside the Mind of an Analyst,” I promised to deliver a list of resources that you could use to educate yourself on Web Analytics. So, as promised, here is a list. I’d love for you to comment and add in other resources that I don’t have listed, and please contact me directly if you have any question...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

Yahoo! Web Analytics Consultant Network (YWACN)

Yesterday, Yahoo! Announced the release of the Yahoo! Web Analytics Consultant Network (YWACN). I am excited that Stratigent has been included in this network of leading consultants and I am looking forward to working with our clients to leverage the power of the Yahoo! Web Analytics platform. As part of this program, Stratigent has the ability to directly provide access to Y! WA to our clients and we have already adapted a number of our services specifically to highlight the capabilities of Y!...
By Admin
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Posted by our team of rockstars.

A Few of My Favorite Things: 3 Google Analytics Plugins for Excel

Did you know that there’s a whole library of easy-to-use Google Analytics plugins for Excel?  I didn’t think so!  There’s a collection of plugins that connect the Google Analytics API to various tools available in Google’s App Library for Analytics.  I’ve been testing out a few of them the last few weeks, focusing specifically on those that can connect to Excel, and I wanted to share a few of my favorites with all of you.  All of the tools I’m going to talk about...
By Admin
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Posted by our team of rockstars.

Pimp Out Your Reports This Summer

It’s hard to believe it has been a year since we first kicked off the Pimp Your Reports Workshop Series. For those of you who are unaware, Pimp Your Reports is a hands-on workshop packed with tips and concrete techniques for creating meaningful dashboards and reports while applying strategy to overall design. The idea for Pimp Your Reports originally came from watching Pimp My Ride on MTV™. The premise of the show is customizing a vehicle to reflect the unique interests and preferences...
By Admin
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Posted by our team of rockstars.

Maximizing the Power of NetInsight

In a world dominated by SaaS-based analytics tools, IBM’s Unica NetInsight solution has not only kept itself buoyant but has continued to deliver outstanding value to its loyal customer base. Originally developed by Sane Solutions, NetInsight was subsequently bought by Unica, who was welcomed to the IBM family in late 2010. There were rumors that IBM was going to sunset the product in favor of Coremetrics, another analytics player it acquired just a few months prior, but a clamor for its conti...
By Admin
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Posted by our team of rockstars.

Facebook Page Analytics: Tools of the Trade

In today’s world, Facebook is the biggest cog in the social media machine and is a ubiquitous part of modern popular culture. Since its inception in early 2004, Facebook has gradually developed from being an exclusive network of US universities to a global social media juggernaut currently serving 500 million active users. For online marketers, Facebook has continually become a gold mine of customers who have the potential of bringing in more fans and recognition to your business. In just min...
By Admin
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Posted by our team of rockstars.

How to Use Fiddler with Firefox

Ever wanted to do QA and use Fiddler for Firefox? Are you frustrated with having Firebug restrict viewing downloaded objects on a page-by-page basis? Do you want to see all the downloaded objects for an entire session in a single list in Fiddler? If you happen to answer ‘yes’ to any question above, then do this: 1. Open Fiddler. 2. Open Firefox. In Firefox, go to Tools > Options > Advanced. Go to the Network tab, and click “Settings…”. Change the...
By Admin
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Posted by our team of rockstars.

WebTrends Tag Builder is a Must

WebTrends recently released Tag Builder, a dynamic online tool used in creating advanced base tags for your site. Tag Builder produces a much improved set of tags from the one generated by the WebTrends user interface. For starters, the Tag Builder uses a cleaner code structure that employs a single function to store global variables. Consequently, a lot of the configurable components (i.e. DCS ID, timezone, first-party cookie domain, etc.) are declared at the top in the global f...
By Admin
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Posted by our team of rockstars.

eMetrics DC - The Place to Geek Out!

Congratulations to Jim Sterne and the eMetrics crew for another great Marketing Optimization Summit. The keynote speakers were some of the best that I’ve seen – James Robinson from The New York Times, Mike Marvel from Home Depot, Joe Megibow from Hotels.com and Kim Johnston from Symantec. Most of the sessions I attended were good, but in my opinion the best sessions were before the conference at Industry Insights Day. Here are a few highlights: Joel Book from ExactTarget talked about the f...
By Admin
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Posted by our team of rockstars.

Integrating Voice of Customer Data with Web Analytic Data

Having voice of customer (VOC) data is great for getting more of a personal feel for what customers think as they navigate and use the features on a site. Some great insights that can be analyzed for VOC are comments, user ratings, recommendations, and overall satisfactions during a visit. As tracking for VOC expands, it is important to not keep the data siloed in its own reporting interface, but to also bring the data into the analytics reporting interface. With my experience, working with a...
By Admin
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Posted by our team of rockstars.

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