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Tracking 301 Redirects in WebTrends

One way to track referrals from a 301 redirect is to append a URL parameter. However, if you use a question mark (?) to do so, you will create duplicate content issues that impact your search engine rankings. To solve this issue, use a hash (#) tag instead. In WebTrends, tracking hash tags as part of the query string requires custom changes to the page tag. CAUTION: Don't change your WebTrends page tags unless you are familiar with JavaScript and the WebTrends tracking code. Always p...
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Actionable Insight from Form Completion Rates

  Stratigent was recently engaged by a global company to analyze lead generation forms across more than two dozen company websites and microsites. Although many of our findings were specific to that client, several key learnings would be valuable to any marketer looking to optimize their lead generation forms. In particular, we found that analyzing Form Completion Rate was a good source of actionable insight. Our Approach Our analysis went down three paths: (1) Establishing benchmark...
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...And now we aren't seeing data.

Perhaps you have heard someone else utter these unfortunate words, or maybe you have heard yourself say them as your stomach cringed and tried to run away from the implications. No requests were made to change analytics code, but something clearly changed. What do you do now? In the majority of cases, the code does not just simply change itself, so most data anomalies align with some sort of code push, new site release, etc. Even the slightest oversight can send your numbers plummeting fo...
By Adam McArdell
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Adam McArdell is a Senior Technical Consultant at Stratigent.

The Downside of Multitasking

In my role as a Sr. Consultant at Stratigent, I am often asked to lead sessions designed to get consensus on business objectives and key performance indicators. These sessions are typically critical pieces of an overall KPI development project and I need stakeholders to be fully engaged in order to succeed. Many times when I am leading these sessions it is obvious I do not have everyone’s full attention which leads to additional meetings or even the risk of not meeting the objectives....
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WebTrends Releases Tag Builder v3.0 with a Slew of Improvements

WebTrends Tag Builder 3.0 went live toward the end of March and presented the renewed panache and enthusiasm that has been building up in the WebTrends organization recently. On the v3.0 release, WebTrends Technical Support Manager Wayne Denman said, “This is the first time the general public gets to sample the flavor of our customer centric approach to building products and marks an especially important milestone for WebTrends.” There have been several iterations of the tool from its May 2...
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My Data Doesn’t Match!

As you track your web initiatives, think about how much time you spend reconciling or explaining the differences between the numbers contained within your web analytics platform and other data sources (i.e. paid search, offline data, etc.) in a given week. Extending that across an entire year, my guess is that you spend a large percentage of your time going to bat for the validity of your data. All of the data you are collecting exists for one reason: to provide you with the insights neede...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

Need help with your mobile strategy?

I work with a number of clients who are very focused on Mobile this year. When I say focused it is more like they know they should be focused but they are not exactly sure what to do. This bewilderment is driven by the huge amount of media and research claiming how enormous and critical Mobile has become for businesses to stay competitive. All of this information can make your head spin and leave you feeling that you are falling way behind in meeting your customer’s expectations. My advice wo...
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Check Out the Online Marketing Summit (OMS)

The Online Marketing Summit (http://www.onlinemarketingsummit.com/) is a great conference put together by Aaron Kahlow, an expert in online marketing and a good friend of mine. I’ve had the pleasure of presenting alongside him in the city tour last summer, and at the big conference in San Diego this year. This year, we will be presenting in 4 cities on this summer’s tour. If you’re a marketer looking for some insight without all of the vendor sales pitches, then this is your con...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

The Importance of the Solution Design Document

When partnering with a company during the launch or updating of their website, the process can be expedited if the company utilizes a Solution Design Document (SDD) from a tracking implementation standpoint. There are many benefits of using an SDD, which I will explain later on, and a few foolish excuses not to use it. An SDD can be used with any analytics tool; however, for the sake of this post, I will be referencing and using examples from SiteCatalyst.   People who are unfami...
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Guidelines for WebTrends Analysis Servers

A WebTrends software client once asked me if there was a general guideline for the number of analysis servers that should be used as the number of profiles increases. In other words: “How many profiles can we have per analysis server?” WebTrends doesn’t have an official guideline and there’s no one-size-fits-all solution, but here are some pointers. First, we need to know whether the existing analysis servers are capable of analyzing all the jobs in a timely manner. Given enough time, o...
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