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The Advantages of a Hierarchical Reporting Strategy

I have worked with companies and clients who have had to develop reporting strategies to meet the needs and requirements of multiple level audiences within their organization and map their online call-to-actions to those KPI’s. The more successful strategies and implementations I have seen have taken a top-down approach when possible, which helped to structure a hierarchical taxonomy of success events and related KPI’s. This often simplifies mapping the call-to-actions to those KPI’s....
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Process Creation

Putting processes into place is essential to the ongoing success of any analytics program. Most organizations can generate some isolated successes without the use of processes, and when you’re starting out, it is important to get some of those “quick wins” to gain momentum. Over time, however, miscommunications, inefficiencies, and just plain old mistakes can take their toll on your program and create significant hurdles to getting the maximum value out of your analytics. This is not uncom...
By Erin Cropper
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Erin Cropper is the Director of Client Services at Stratigent.

Two Words to Remember in Analytics

Throughout my analytics career, I have worked with countless companies around the world; companies of every size, and from every imaginable industry. And yet, despite their differences, many of them forget the two most important words in analytics: “early” and “often”. To explain, I come from a software development background, specifically web development, where projects and deadlines are controlled by a number of individuals and groups, each with different interests and agendas (i.e. -...
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My Take on OMTR/Adobe

As I stepped out of a meeting downtown and onto the train to head home, I was pretty shocked to see a significant amount of missed calls and about twice as many emails than I typically get during that timeframe. Little did I know that Omniture would be making news again, which I’m sure shocked many of you as well. My initial thought was “This makes no sense at all,” but as I’ve taken some time to think it through, there might be something to this acquisition after all. I think the part...
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The Rise of Video Analytics

Marketers have fallen in love with online video as the newest advertising medium. And while it is projected to drive huge growth in this area during the coming years, the industry currently lacks proven best practices for measuring online videos, a critical step for proving the overall value of online video. In our recent newsletter, we discussed the types of KPIs needed for taking action on video analytics (Basic, Engagement and Distribution) and the analytics tools used to measure video. I w...
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Tracking Referrals from Microsoft Bing

On June 1st, Microsoft released Bing, the company’s next generation search engine and aspiring Google killer. Bing has gotten a lot of publicity lately and chances are, it may have referred a good piece of your website visitors already. As a web analyst, you may be wondering what your Analytics vendor is doing to accommodate Bing and what steps you may need to take to update your search engine-related reports. I will try to answer those questions below. If you are using a software-as-a-...
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Advanced Tagging from the Footer

Tagging is not always easy especially when trying to cultivate meaningful data. Depending on the website technology or supplemental service you are employing, it can be quite a challenge to go beyond adding your basic analytics tag. However, this should not stop you from pursuing your initial tracking requirements.   One of our clients utilizes the Ning (ning.com) service to create an online community. Ning is the leading online platform to create social experiences that inspire...
By Admin
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Google Outage Proves the Importance of Page Tag Location

Last Thursday's Google outage had a dramatic impact on more than just Google users; it was widely reported that the outage killed 5% of Internet traffic and prevented users from accessing popular services such as Gmail and YouTube. The less-reported aspect of the story is that the outage also impacted some websites using Google Analytics. During the outage, the visitors to those sites noticed distinctly slower-than-normal loading times. The slow-loading websites problem was...
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Advocating for Web Analytics

Transforming the way clients leverage analytics has never been a uniform process. Sometimes the tactics we use vary from group to group within an organization. Having worked with several enterprise-level clients, I have observed that the techniques we apply depend on where an organization stands on Stratigent’s web analytics maturity model. Clients who are just starting out generally require a lot of guidance in setting up their data collection techniques and strategy as well as setting clear...
By Admin
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Join us on Google+

A quick note to remind you that we have created a Google+ page for those interested in networking and learning more about Multi-Channel Analytics. You may be asking "what exactly is multi-channel analytics?" Well, hop on over to our Google+ page and see. You can join our circle here At Stratigent, we are committed to helping our customers evolve and prosper in business and in life.  Our main objective to help our clients become data-driven and better leverage that data to ma...
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