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Preparing for Launch – Adobe’s Next-Generation Tag Management Solution

After its initial announcement at the 2017 Adobe Summit Conference, Adobe has continued to tease the release of their new Tag Management System (TMS), Launch. While its official release date is still “soon,” there is enough information present about Launch to have us intrigued by the possibilities. In case you are a current Dynamic Tag Management (DTM) customer who just had a moment of panic, rest assured that DTM will still be available for existing customers. However, for those looking to...
By Yin Yu
About the Author:

Yin Yu is a Senior Analyst at Stratigent.

Digital Ad Revenue Surpasses TV – Is the Future Finally Here?

Over the past decade, we have heard time and again about the rise of digital spend, the decline of TV ad dollars and the inevitable overtaking of TV by Digital. While this prognosis was no secret, it had still yet to occur. The general perception was that with the continued surge of over-the-top content, both subscription and free, with Netflix, YouTube, Facebook Live, HBO Go and all the rest, combined with the proliferation of cross-platform, anywhere-you-are access, that day would finally come...
By Geoff Greenblatt
About the Author:

Geoff Greenblatt is the Head of Digital for Ebiquity - North America.

Digital Velocity 2017: Disruption and Digital Transformation

At Tealium's Digital Velocity show last week in New York, topics of innovation and the future of marketing technology rang throughout the popular Pier 60 at Chelsea Piers. On the second day of the show, I was honored to lead a ‘digital transformation’ roundtable that was packed to capacity with those looking to make sense of this new concept. Like many emerging business concepts, the concept of ‘digital transformation’ is a nebulous topic. You know you are on the bleeding edge if you can...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Advertising for Change: A Delicate Mix of Advertising, Brands and Controversy

The mere-exposure effect suggests that people are increasingly likely to accept something the more they encounter it. This principle remains important for advertisers who want to make their message heard, but can cause difficulties when the idea they are trying to convey is the subject of controversy. One such trend that our media and advertising team has been following closely is the increase of equal opportunity advertising as it relates to the gap in gender compensation.   Recent A...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

Customer Journey Performance Optimization

My brother-in-law used to work as a meteorologist for a television station in Reno, Nevada. Whenever the editors of the newscast were organizing the stories to be broadcast that day, they would always ask, “What would she find important?” She was the station’s average viewer, as their audience skewed slightly female. The management had averaged all the other demographic traits from age to socioeconomic status, and hence they wanted to know what was attractive to that average viewer. But th...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

The Most Common Dashboard Pitfalls and How to Overcome Them

Dashboards are an amazing tool; they are able to collect your business’s valuable data and present it in a way that helps you monitor and enhance your investments. When set up correctly, they provide quick insights to the most common and important business questions and give a snapshot of what’s working versus what isn’t in near real-time. Unfortunately, many dashboards fall prey to easily avoided traps and pitfalls. The creation of a good dashboard has practically become a science. And...
By James Martin
About the Author:

James Martin is a Senior Consultant at Stratigent 

Client-Side vs. Server-Side Optimization: What is the difference?

Web optimization is a vital part of web development and often can be overlooked by marketers. Just think of the money you can save when you increase readership and traffic. If your organization has an optimization program, odds are you’ve already checked off the easy button color changes and shifting the locations of CTAs. Your program is pushing into new frontier—beyond the web, with an emphasis on tailored microservices. With that paradigm shift, your experimentati...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

Adobe Summit 2017: Quantum Mechanics and The Godfather of Soul

Adobe is a master of marketing, and there is no better example than Summit. For those who have attended Summit, think back to your first one - what was the most memorable part? I doubt it was a session on the future of Data Management Platforms (DMPs), or a keynote featuring an announcement that Test & Target was going to become Target. Here are my memories from my first Summit conference back in 2011:   Crowds, great food, skiing (it was held in Salt Lake City back then), Lenny Kra...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Is Traditional Market Research the Only Path?

It’s important for brands to conduct traditional market research that will deliver a 95% confidence level such as when conducting a price sensitivity test or introducing a new product; but, researchers and brand leaders shouldn’t be afraid to contemplate new directions.   I recently attended the Quirk’s Event where I had the incredible opportunity to attend presentations prepared by some of the top CPG brands and fellow market research professionals. Presenters discussed how the...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

The Anatomy of the Perfect Mobile App Implementation

Many brands have embraced multi-channel analytics and they continue to design and refine the implementation of their channels to fit their business’ needs. However, the systems in place today do not support their needs when it comes to collecting data from the mobile channel. Unfortunately, most of the tools available today are web-centric and therefore require extensive configuration, implementation, and support to work correctly within apps. This can be a daunting challenge unless you start...
By Jordan Kanter
About the Author:

Jordan Kanter is an Analyst, Team Lead at Stratigent

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