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Becoming Retail-ready for the Holiday Season: How Target is Improving Retail Customer Experience

This holiday shopping season promises to feature plenty of ‘firsts’ for the retail industry. During the 2017 season, for the first time ever, brands will see holiday shoppers spending more money shopping online than in physical, brick-and-mortar stores. Additionally, it is projected that these online holiday sales will grow to over $107 billion and top the $100 billion mark for the first time ever. If that wasn’t enough to convince you, it is also projected that over half of all retail web...
By Jennifer Gaag
About the Author:

Jennifer Gaag is an Analyst, Senior Account Manager for Ebiquity-North America's Advertising Intelligence group

Media Analysis: The Three Campaign Stages Your Brand Can’t Afford to Skip

With consumers expecting, and even demanding, increased engagement from leading brands, the challenge to achieve and show success has intensified. It can be an overwhelming task to track investments across media and marketing channels to identify the true value, consumer sentiment, and ROI of a campaign. While most marketers understand the value of post-campaign analysis, crucial steps in the process are missing when media analysis is left until the last stage.  Marketers today are expec...
By Christopher Martin & Judy Bromley
About the Author:

Christopher is a Senior Project Manager and Judy is a Research Director for Ebiquity - North America

Opticon17 and the Power of Experimentation

Against the force of fierce modern competition for the next customer and market share, companies need an edge. However, that edge will not be apparent, nor will it present itself plainly in a Harvard case study. To find your edge, a process of experimentation will be key to deciphering what works in your favor and what does not. Each company’s path will be different, shaped by industry, line of business, size, and geography. Yet, in general, any experimentation program starts with an experimen...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

Digital Velocity, San Francisco – From Digital Transformation to Visitor Stitching

In the media and marketing industry, solutions, technology, and ideas evolve rapidly as brands embrace new advancements and test different approaches. There is no better environment for this type of shared learnings than at industry events. With a unique mix of attendees, conferences offer up the chance to have real conversations around the new & innovative ideas just breaking into the industry.  In reality, there are always those that attend just to get a day out of the office or to...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

Seven Critical Elements to Ensure a Successful Media Agency Review

One of the main stories of 2017 has been the increased focus on the brand-agency relationship. As brands look to increase transparency and agencies set out to provide the level of insight requested, it is a focus that will likely continue into the new year. This new focus means that advertisers are held to a higher level of accountability, so they need to be confident that their media agency partners can deliver on their promises; whether that’s strategic, financial, service-related, or a c...
By Emily Tuczinski
About the Author:

Emily Tuczinski is an Account Development Manager for Ebiquity - North America

Old Dogs CAN Learn New Tricks: How the Pet Care Industry is Evolving Consumer Engagement

While many brands have been focused on crossing over to online from traditional brick and mortar, Amazon surprised many industry experts by recently doing the complete opposite. The recent re-branding of the now Amazon-owned Whole Foods has reinvigorated the conversation about brands crossing between the online and brick and mortar retail space. While the new crossover is proving to be beneficial to consumers with immediate price cuts and membership benefits to Prime users, it also allows Ama...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

Programmatic Ad Spending Tale of the Tape: Real-Time Bidding vs Programmatic Direct

It is well-known that annual digital display programmatic ad spending is in the tens of billions of dollars and makes up more than half of the U.S. industry’s digital display ad spend. What may not be as well recognized or appreciated is just how significant this majority is. According to eMarketer’s Q2 ’17 programmatic ad spending report, nearly 4 out of every 5 digital display ads will be purchased programmatically in 2017. Thus, of the $41.75B spent on digital display ads in 2017, $32.5...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

The Four Critical Elements of a Digital Analytics Roadmap that Wins

Having a solid strategy is critical to providing an exceptional customer experience and, according to an Econsultancy report, 82% of respondents identified strategy as a key building block to providing a high-quality customer experience, outpacing all other responses including: culture, data, skills, and technology. With an overwhelming amount of information mirroring these type of findings, it is clear that having a high-quality customer experience is important now more than ever. The advanc...
By Casey Judson
About the Author:

Casey Judson is an Analyst, Team Lead at Stratigent

CX Blog Series: Understanding Customer Experience through the Lens of the Customer

In today’s age, customer experience is extremely important to the success of brands both in the digital and physical realms. We often discuss CX from the vantage point of the business, however, a lot can be learned by looking through the lens of the customer. As part of our ongoing CX Blog Series, Stratigent Solutions Consultant, Laura Sulkin, discusses the benefits of testing, personalization, and customer feedback from the view of the customer… Before joining Stratigent, I would have de...
By Laura Sulkin
About the Author:

Laura Sulkin is a Solutions Consultant at Stratigent.

CX Blog Series: Creating the Ideal Customer Experience, Part 2

Building a successful customer experience (CX) program is a complex task involving all areas of a business. While it is not uncommon to find early success with quick wins for a CX program, the long-term success is more difficult to find as there is no ‘formula’ for ensuring CX success. However, in the efforts covered over this two-part blog series there are several commonalities that CX leaders routinely deploy to their advantage. In part 1 of this series, we covered the key efforts assoc...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

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