Own Your Data

I’ve had the pleasure of attending two Tag Management user conferences in the past month, Tealium and Ensighten. It’s safe to say these two vendors are looking at the world the correct way, and that view is defined by one statement:   OWN YOUR DATA   For the past several years, Stratigent has been working with our clients to build a much more strategic implementation of Tag Management in order to allow for the above statement to be true. When it comes to implementation, you can...
By Bill Bruno
About the Author:

Bill Bruno is the CEO at Stratigent.

Engage & Agility Event Recap

Conference season has started, and I must say it started quite well!  I find myself quite exhausted from the chitchat and information sharing, but exhilarated by what I learned.  So, after taking a quick nap on the plane, I decided to write this somewhere over Nevada & Colorado mulling over all of the info I took in from the events of the week and trying to figure how to share some of it.  We started the week out by attending the Webtrends Event, Engage, which was held at the...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

New Beginning, Same Focus

I can't hold in my excitement about this update, so I'm going to lead with that and then get into the details.  Stratigent has been acquired by Ebiquity (www.ebiquity.com).  You can read more about their thoughts here: http://ebiquityopinion.com/?p=18487 I've had the pleasure of working for Stratigent for about 8.5 of the 11+ years the company has been in existence.  Josh and Julie started the company back in 2002, and I started as their first employee at the beginning of 20...
By Bill Bruno
About the Author:

Bill Bruno is the CEO at Stratigent.

Tackling Cross-Channel Attribution

After working with dozens of clients across virtually all sectors, two of the biggest pain points I hear are (1.) how to calculate the impact each online channel has on the other, and if they have extra budget, (2.) what channel should they invest in to give them the highest overall ROI. I’m sure you or your boss has asked either or both of these questions at one time or another. Getting high-level insight into how display ads, email, SEM, SEO, and media (among many other channels) combine...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

Sensible Segmentation – Segmenting your Mobile Data by Form Factor

At this point in time, there seems to be no room for arguments – we live in an increasingly mobile world. Even more importantly, the mobile landscape is changing dramatically every year. As of 2012, 4 out of 5 consumers reported using their smartphones to shop (Source: comScore, 2012) and 34 percent reported having made a purchase using their mobile phone, compared to 19 percent in 2011 (Source: DC Financial Insights). At the same time, tablets are more popular than ever, with 67 million ta...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

SiteCatalyst Marketing Channels - Social Fix

Adobe SiteCatalyst’s Marketing Channels tool does a great job of segregating site traffic into different funnels. The ability to build custom channels tailored to each company’s marketing effort is coupled with a series of out-of-the-box channels that are ready to go with almost no configuration. That “almost” applies particularly to the social media channel. It does not capture traffic from all relevant social media sites – Instagram and Pinterest are two notable exclusions. Fortunate...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

How SiteCatalyst’s getValOnce is Inadvertently Deflating your Data

For all you SiteCatalyst implementation experts out there – I’m sure you’ve used the getValOnce plugin at some point to help prevent inflating specific dimensions in your reports, such as external campaign code clicks, merchandising clicks, navigation elements, and the Channel Manager among other things. For those of you that don’t know what this plugin does, it’s used to determine if the last value passed for a specific variable over a certain amount of time is the same value and if s...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

POV for Google Tag Solution

There has been a lot of industry buzz surrounding the release of the free  Google Tag Manager tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface. At Stratigent we have delivered vendor-neutral Tag Management implementations across multiple verticals such as banking, financial services, e-commerce, entertainment, government, healthcare, high technology, insurance, non-profits, publishing, and retail. The Tag Management...
By Admin
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Posted by our team of rockstars.

How to Grow a Highly Engaged Audience for your Website

It’s that time of year again - the time of year when most online marketers are heavily evaluating the success of their campaigns and strategies in 2012 and creating plans for 2013. Consequently there’s plenty of ways to slice and dice what happened on your site – What did your mobile visitors do? Did the new YouTube campaign bring in the anticipated ROI? Is our Twitter handle having an impact? While I was looking for inspiration for my blog post and reviewing the analyses I had completed...
By Admin
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Posted by our team of rockstars.

A Multi-channel Christmas

Black Friday and Cyber Monday came and went and consumers were led into a whole new shopping experience this holiday season. Over the last few months our retail clients have been focused on getting the right processes and tools in place to measure this year's holiday programs across multiple platforms. This is the start of convergence analytics coming of age. Big Data and dashboarding are merging into an array of offerings that answer the marketers’ need for a single view of multi-channel touc...
By Admin
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Posted by our team of rockstars.

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