6 Stages of an Effective Governance Model

Many organizations spend significant portions of their budget to implement analytic tools from providers like Adobe, Google and IBM; yet despite these great tools, they fail to see the deep insights from their investment. These organizations then find themselves struggling to understand where the issues lie. I can tell you from experience, the lack of insights is not from incapable tools or analysts, but rather the absence of effective governance.     To help you get started...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Un-fragment your Sessions Across your Entire Top Level Domain

Tealeaf is a great tool for reviewing your customers’ behavior while visiting your website. Your organization might have started small and done a single application. Quite likely the data proved to be valuable and additional applications were added into the mix. But, as you added applications, did you consider the impact of sessionization? Internally, Tealeaf is deriving a TLTSID value from your chosen session ID. You need to consider whether that session ID value is going to be unique over t...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

Analyzing Website Performance at a Glance

Zippy performance is a vital component of any website’s success. Quickly diagnosing site lag issues is critical but not always easy. In-browser tools like Firebug and Chrome’s developer tools can determine which page elements are slow to load, but not if a DNS lookup or redirect is taking way too long, and the data they provide cannot be stored to view page load trends over time. The Navigation Timing API, simple javascript that measures load times for each step in a page load’s lifecycle,...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

Google Analytics Advanced Segments – Tips for Success

I’ve been doing quite a bit of training in Google Analytics lately. The most fun thing about that has been walking users through reports and having the chance to ‘WOW’ them with some of GA’s excellent features, especially Advanced Segments. Though I will note, a client recently suggested that there should be a drinking game for real-time reports, which I say, why not? However let’s not digress, drinking games with analytics tools can be fun, but we’ve got a job to do! One thing I’v...
By Admin
About the Author:

Posted by our team of rockstars.

Are you getting enough value out of your website?

The corporate website is an intrical part to almost every organizations sales/marketing process and still remains the main point of interaction for corporations. The need has never been greater to understand, communicate, and interact with the online behaviors of buyers. A recent study by Forrester Research found a typical business website was ranked first in determining whether a purchase would be made. So what if you have a website and have tracking implemented, but you are not generating a lo...
By Admin
About the Author:

Posted by our team of rockstars.

Selecting a Tag Management Solution

The tag management landscape has grown and evolved in the past couple of years. As companies aim to either jumpstart or streamline their tag deployment process, tag management solutions have continuously improved to better meet the demand. Vendors have flourished, consequently giving way to multiple options for Analytics & IT groups to choose from. While the growth of tag management is obviously great news for groups looking to secure one of today’s critical online marketing tools, this d...
By

12 Great Charts and When to Use Them

Reports are the primary way that analysts communicate insight and drive change in their organizations. But as we are all aware numbers don’t speak for themselves. Have you gone through the process of defining your organizations KPI’s but find yourself wondering what type of chart/graph to use on your dashboard? Well then, this post is for you. When it comes to selecting the right visualization, there is often confusion around which type to use. The answer depends on what you’re trying to...
By

Dashboard Logic

When it comes to dashboards and the multitude of vendors out there, how do you know which dashboard solution will best suit your needs? If this question keeps you up at night, please allow me to rid your insomnia once and for all. First, let’s talk about what you need by answering a few questions: What analytics data do you want to present? To whom are you presenting this data? How much are you willing to spend? 1. What analytics data do you want to present? This is a...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

KLIPFOLIO: Dynamic Dashboards and Data

A division of Stratigent is focused on utilization - getting the right data to the right people at the right time and in the right format for the audience. As part of that, we have built partnerships with many of the leading visualization platform vendors. In this blog post, we will outline some of the cool, technical features of one of those partners: Klipfolio     Dynamic Dashboards Klipfolio is a hosted dashboard tool that lets you create real-time dashboards to m...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

The Top 3 Data Visualization Sins

As an analyst, you spend time meticulously collecting, parsing, and interpreting data, but if you can’t properly communicate your interpretations to decision makers, all of your effort may fall on deaf ears. To help you avoid making some common yet preventable mistakes, I’m going to walk you through the top three difficult-to-see sins of data visualization.  Visualizations are a translation device – they allow technical-minded analysts to harness incomprehensible trends and figure...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Pages

Contact Us Now