Party with Stratigent at eMetrics San Francisco

Over the next couple days you'll be attending seminars, networking and learning from the brightest and most talented in the digital analytics space at eMetrics in San Francisco.    It's a jam-packed couple of days and that's why we're saving the best for last! There's something big happening during lunch on day 3 of eMetrics that's sure to end with a bang.    I'll give you a hint: it's not about digital or web analytics because that doesn't convey the full...
By Admin
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Posted by our team of rockstars.

Save Time and Money with Effective Education

One of the most common pain points that I run across when dealing with strategy for organizations of any size is a lack of education amongst web analytics users. A lack of education in an organization can cause a great deal of pain and frustration, and can pose significant challenges to growing the analytics program and making data-driven decisions.   When I interview stakeholders, I am frequently presented with the following education-related issues:   1. Limited...
By Erin Cropper
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Erin Cropper is the Director of Client Services at Stratigent.

SiteCatalyst Dashboards – When you need to know,and you need to know now

SiteCatalyst Dashboards – When you need to know, and you need to know now! One of the best features in SiteCatalyst is the ease of creating reports. A quick correlation or calculated metric and BOOM! – valuable, beautiful data. Although it’s a few more steps, creating dashboards is quite simple as well. You, being the unique little snowflake you are, need something a bit more custom than the standard Site Overview. Below are some quick instructions for creating a fancy new dashboard you...
By Victoria Sawtelle
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Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

4 Promising Digital Analytics Resolutions for 2014

Happy New Year to all! It is the perfect time to jot down resolutions that will help you get your digital analytics program in great shape for the coming year. But instead of lofty and unreasonable goals, you should try to follow these 4 simple tips: Be deliberate, go slow. Don’t try to be a superhero and report everything to your stakeholders. If you are looking to enhance your dashboard set-up, vow to incorporate just one piece of new insight into each weekly or monthly edition....
By Admin
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Posted by our team of rockstars.

Are you addicted to Facebook? Take Our Quiz!

That's right, researchers have determined that it's possible to be legitimately addicted to the social network. Find out if you've got the itch... If you score "often" or "always" on at least four of the six items, in the eyes of world-leading psychologists you are addicted to Facebook. Don't worry: admitting you have a problem is the first step towards recovery. [Psychological Reports via Science Daily]  ...
By Admin
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Posted by our team of rockstars.

A Bad Case of the Silos and the Miracle of Multi-Channel Reporting in Analytics

  “Good, better, best. Never let it rest. Until your good is better and your better is best.” - Tim Duncan   Marketers are increasingly being called upon to look at the bigger picture of their online presence. A decade ago it was pretty impressive to look at what visitors were doing on your website. Now what’s impressive, is viewing the online experience of your customers from start to finish. Did your visitors come from Twitter and which tweet had the mo...
By Admin
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Posted by our team of rockstars.

Cross Domain Tracking Part Deux: The Trackoning

A month ago, I said I'd be creating a Part 2 to my first cross-domain tracking post that will attempt to address some of the questions and run some additional tests within a few days.  Although 30+ doesn't quite qualify as "a few", I'm back to attempt to shed some light on a bit more of the nuance behind cross domain tracking. _setAllowHash Verdict I ran a test to specifically determine whether _setAllowHash was truly needed or not.  Previously, I was uncomfortable with the fact tha...
By Adam McArdell
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Adam McArdell is a Senior Consultant at Stratigent.

Behind the Smoke and Mirrors of Cross-Domain Tracking

Throughout my several adventures through the land of Google Analytics Implementations, I've found that cross-domain tracking seems to be one of the largest sources of confusion either while auditing past implementations or reviewing the design for a new one.  While some other tools tend to handle cross-domain tracking through various methods, GA is fairly unique in that it requires the user to make sure it's set up properly.  I'd like to take a moment to go through the 4W1H of cross...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

There’s a problem with my KPI. Now what?

I spend a lot of time helping clients figure out what to measure and helping them define solid KPI’s but once those KPI’s are deployed organizations often struggle with what the next steps are and, for example, what to do if the KPI’s are indicating a problem.   KPIs are quantitative measurements that help an organization measure progress towards goals and identify areas for improvement. When defined properly, KPIs serve as a useful diagnostic tool to understand which marke...
By Admin
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Posted by our team of rockstars.

The Strength in Online Video – Why We All Need the “List”

Over the years serving as a technical specialist, business consultant, implementation strategist and digital campaign manager of online media there’s been a common thread in the majority of the projects I have engaged with: video. It sounds simple, even cliché, but online video for some businesses may be considered the saving grace for their internet content. Without online video going “viral” how many of us would truly go through the break-neck phase to find an active URL link for that ...
By Ted Moffatt
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Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

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