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The Afterthought of Governance in Big Data

As companies move through analytics maturation, take advantage of big data, and begin to understand the value of available data sets, they often forget to verify the accuracy and validity of the data itself. It appears governance is the last piece of the big data piece puzzle being applied, often due to lack of allocated resources. However, treating governance as an afterthought can lead to major problems. Let’s investigate why this may be the case.   Stakeholders vs. Analysts&...
By Kyle Westgate
About the Author:

Kyle Westgate is Manager, PMO at Stratigent.

How to Keep Concurrency and Tag Management from Becoming Gremlins

No matter your background, most people understand the benefits of collaboration and concurrency.  When you have multiple people sharing ideas, improving on them, and working on them at the same time, you increase efficiency and produce better work faster.    Additionally, tag management has brought a tidal wave of flexibility into deploying digital analytics solutions in a timelier manner. Instead of waiting for the next development release cycle -- which may not be for...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

The Business of Benchmarking: 4 Insights to Consider

Every organization wants to set expectations for progress, especially if they revitalize their analytics ecosystem with a brand new implementation. Benchmarks are key for contextualizing data and evaluating KPI progress in reporting. However, benchmarking is only useful if the strategy is accurate. While it would be great to see a 5% increase in conversions every month, you’d better have a reason to expect that aside from wishful thinking!    Similarly to other data analys...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

The Best Google Analytics Reports You Didn't Know Existed

Google Analytics is a solid cornerstone for any marketing program. Google’s custom reports and dashboards are highly effective in data analysis with the standard reports and dashboards they offer. But deep inside the tree of default GA reports lay numerous classic reports and more advanced reporting modules that Google has rolled out to their users that go virtually undiscovered.   If you’re a frequent Google Analytics user, you’ve probably become very good at creating...
By Tony Cohen
About the Author:

Tony Cohen is a Senior Analyst at Stratigent.

Bill Bruno appointed Ebiquity CEO, North America

Ebiquity today has appointed Bill Bruno as Chief Executive of our North American business to lead the integration of our practices and drive our growth plans in this important and fast developing market.   Bill was previously CEO of Stratigent, a company he has built in recent years into a leader in multi-channel analytics consulting.  He has been with Ebiquity since our acquisition of Stratigent in August 2013, and has since then continued to expand our Marketing Performance Opt...
By Admin
About the Author:

Posted by our team of rockstars.

Beyond the Law: Why Organizations need to be Conscientious about Privacy Compliance

Your online visitors today are more aware and pay more attention to the use of their data on the web, so addressing privacy concerns in an open and honest way establishes much needed trust within the visitor experience and brand identity. It doesn't hurt to be ahead of the curve, especially in inherently sensitive areas like financial services, insurance and healthcare, as it only takes one seemingly minor public misstep to tarnish a sterling reputation that required years to establish. ...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Flash INterview: UserReplay

  As we gear up for the biggest day in analytics, we set off to learn more about the organizations behind the IN Analytics Conference’s stimulating and innovative sessions (learn more about the conference HERE). So we sat down with the companies that provide the latest marketing technologies and greatest strategies that world-leading brands utilize today to build successful marketing programs.    In today’s Flash INterview, we sat down with Danny Dunn, Regional...
By Admin
About the Author:

Posted by our team of rockstars.

Two Easy & Effective Ways to Maximize your Digital Content Offering

Just about every organization distributes information intended to engage visitors, whether on their website, mobile app, via TV/ radio, print, etc. With so many available media sources, now more than ever, it is true – content is king – and there really is no substitute for great content that attracts visitors and makes them stick. But achieving maximum results is not just about great content, a variety of content types is also necessary in keeping users engaged and interested in your dig...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

A Crash Course for Tealeaf Starters

If someone was to ask you why a particular visitor abandoned a process on your site or why a large number of visitors to a page did not complete a goal, would you be able to answer? Would your IT team know, your customer service team? Probably not, uncovering a definitive answer into a customers online experience is usually very difficult. Due to the historic lack of a consistent platform to uncover and address customer problems, teams across varying departments such as IT, business groups, a...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

Opticon 2015: An A/B Testing Recap

  Being the Solutions Consultant for Stratigent I have had the privilege of attending many conferences. So, on the plane ride back from California last week I was trying to figure out how to recap the latest conference, Opticon 2015 by Optimizely. Since this was a conference focused on optimization, why not make the recap like an A/B test (of sorts)? Click on the button below to read the recap you are initially drawn to - I will post the results in the comments section after next week!...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

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