Sensible Segmentation – Segmenting your Mobile Data by Form Factor

At this point in time, there seems to be no room for arguments – we live in an increasingly mobile world. Even more importantly, the mobile landscape is changing dramatically every year. As of 2012, 4 out of 5 consumers reported using their smartphones to shop (Source: comScore, 2012) and 34 percent reported having made a purchase using their mobile phone, compared to 19 percent in 2011 (Source: DC Financial Insights). At the same time, tablets are more popular than ever, with 67 million ta...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

SiteCatalyst Marketing Channels - Social Fix

Adobe SiteCatalyst’s Marketing Channels tool does a great job of segregating site traffic into different funnels. The ability to build custom channels tailored to each company’s marketing effort is coupled with a series of out-of-the-box channels that are ready to go with almost no configuration. That “almost” applies particularly to the social media channel. It does not capture traffic from all relevant social media sites – Instagram and Pinterest are two notable exclusions. Fortunate...
By Jim Glauner
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Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

How SiteCatalyst’s getValOnce is Inadvertently Deflating your Data

For all you SiteCatalyst implementation experts out there – I’m sure you’ve used the getValOnce plugin at some point to help prevent inflating specific dimensions in your reports, such as external campaign code clicks, merchandising clicks, navigation elements, and the Channel Manager among other things. For those of you that don’t know what this plugin does, it’s used to determine if the last value passed for a specific variable over a certain amount of time is the same value and if s...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

POV for Google Tag Solution

There has been a lot of industry buzz surrounding the release of the free  Google Tag Manager tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface. At Stratigent we have delivered vendor-neutral Tag Management implementations across multiple verticals such as banking, financial services, e-commerce, entertainment, government, healthcare, high technology, insurance, non-profits, publishing, and retail. The Tag Management...
By Admin
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Posted by our team of rockstars.

How to Grow a Highly Engaged Audience for your Website

It’s that time of year again - the time of year when most online marketers are heavily evaluating the success of their campaigns and strategies in 2012 and creating plans for 2013. Consequently there’s plenty of ways to slice and dice what happened on your site – What did your mobile visitors do? Did the new YouTube campaign bring in the anticipated ROI? Is our Twitter handle having an impact? While I was looking for inspiration for my blog post and reviewing the analyses I had completed...
By Admin
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Posted by our team of rockstars.

A Multi-channel Christmas

Black Friday and Cyber Monday came and went and consumers were led into a whole new shopping experience this holiday season. Over the last few months our retail clients have been focused on getting the right processes and tools in place to measure this year's holiday programs across multiple platforms. This is the start of convergence analytics coming of age. Big Data and dashboarding are merging into an array of offerings that answer the marketers’ need for a single view of multi-channel touc...
By Admin
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Posted by our team of rockstars.

Klipfolio & Stratigent Webinar: Visualizing a Multi-Channel World

  Webinar: Visualizing a Multi-Channel World  November 28th at 11:00am CST Watch Now!   Stratigent and Klipfolio have been partnered for years and are taking this opportunity to educate the industry via a joint webinar focused on helping organizations to maximize the value of their data silos to bring the best in class visualizations to life in an automated way. Combining Klipfolio's technology with Stratigent's analytics expertise, participants will learn how to...
By Admin
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Posted by our team of rockstars.

Five Predictions for 2013

As 2012 closes I have been starting to read several predictions for 2013 and I got to thinking about what my predictions would be.  Over the last year I have had the opportunity to works with a diverse group of clients.  I took the time to think about all the conversations I have had and I have come up with 5 predictions for 2013 based on the direction my clients are taking their digital marketing efforts. B to B clients will shift away from Facebook.  Many of my B to B cl...
By Bill Bruno
About the Author:

Bill Bruno is the CEO at Stratigent.

Optimized GeoTargeting

Mobile phones have not only become a very vital part of our daily lives but also in a less obvious way they have become the remote controls to our lives as well. Next year, brands will begin utilizing location-based data to more effectively reach consumers and successfully convert customers across the web and mobile. In order for the marketing community, which is presently flooded with optimistic predictions, to continue investing in the mobile channel, the return on this investment needs to foc...
By Admin
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Posted by our team of rockstars.

A Copy for Your Records

A common complaint I have heard from clients regarding Google Analytics involves losing one’s data to Google’s chasm-sized storage bins, never to be seen again. Sure, Google does provide a healthy API and a nice array of reporting, but what if you want to use log files to upload web data into a home-grown data warehouse? Also, what if unique analytics are being performed from old tools tying web data to offline metrics gathered from other systems? As it turns out, Google provides a very sim...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

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