The Power of the Page Title

SEO and the overall performance of a brands web site are often held in close proximity of each other. However when doing business and web analysis of your brand site the data points are usually miles apart. More often than not SEO related data is not included with the page view and visitor data that the business turns to for understanding on how the site is performing. SEO analysis in the reporting tool is measured off of referring URL’s and keywords, but that’s a small slice of the SEO data...
By Ted Moffatt
About the Author:

Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

Facebook: Watch What You Share

A friend’s post in Facebook caught my eye:     “I know everything.”   “I have everything.”   “I know everyone.”   While this is obviously a humorous take on three of the most visited sites today, I couldn’t help but reflect on the truth behind the satire. This is particularly true with Facebook, as it continues to grow rapidly as a social media juggernaut, collecting personal data from its users along the way. The allure of setting up a...
By Admin
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Posted by our team of rockstars.

Fear of Feedback

Feedback - when executed correctly - can improve results and strengthen organizations. I have recently been thinking a lot about how analytics and the concept of feedback are related. After all, providing analysis is really a form of feedback - when it is positive, it’s usually an easy task to deliver the message. Conversely, when the analysis is less than desirable for the receiver, we’re often apprehensive about providing that feedback to them. I’ve noticed this fear of feedback in wor...
By Admin
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Posted by our team of rockstars.

Much Ado About Social Interaction Tracking

So you want to track social interactions on your website. How many times are people “Like”ing my content?  How many Tweets are my articles receiving?  Depending on the nature of your site, these can be very common questions. You may have learned that you can track anything in your imagination with some fancy JavaScript, from scraping text and passing it conditionally into your analytics request to tracking the first time a user changes a form field to create a pseudo-funnel for for...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

Party with Stratigent at eMetrics San Francisco

Over the next couple days you'll be attending seminars, networking and learning from the brightest and most talented in the digital analytics space at eMetrics in San Francisco.    It's a jam-packed couple of days and that's why we're saving the best for last! There's something big happening during lunch on day 3 of eMetrics that's sure to end with a bang.    I'll give you a hint: it's not about digital or web analytics because that doesn't convey the full...
By Admin
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Posted by our team of rockstars.

Save Time and Money with Effective Education

One of the most common pain points that I run across when dealing with strategy for organizations of any size is a lack of education amongst web analytics users. A lack of education in an organization can cause a great deal of pain and frustration, and can pose significant challenges to growing the analytics program and making data-driven decisions.   When I interview stakeholders, I am frequently presented with the following education-related issues:   1. Limited...
By Erin Cropper
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Erin Cropper is the Director of Client Services at Stratigent.

SiteCatalyst Dashboards – When you need to know,and you need to know now

SiteCatalyst Dashboards – When you need to know, and you need to know now! One of the best features in SiteCatalyst is the ease of creating reports. A quick correlation or calculated metric and BOOM! – valuable, beautiful data. Although it’s a few more steps, creating dashboards is quite simple as well. You, being the unique little snowflake you are, need something a bit more custom than the standard Site Overview. Below are some quick instructions for creating a fancy new dashboard you...
By Victoria Sawtelle
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Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

4 Promising Digital Analytics Resolutions for 2014

Happy New Year to all! It is the perfect time to jot down resolutions that will help you get your digital analytics program in great shape for the coming year. But instead of lofty and unreasonable goals, you should try to follow these 4 simple tips: Be deliberate, go slow. Don’t try to be a superhero and report everything to your stakeholders. If you are looking to enhance your dashboard set-up, vow to incorporate just one piece of new insight into each weekly or monthly edition....
By Admin
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Posted by our team of rockstars.

Are you addicted to Facebook? Take Our Quiz!

That's right, researchers have determined that it's possible to be legitimately addicted to the social network. Find out if you've got the itch... If you score "often" or "always" on at least four of the six items, in the eyes of world-leading psychologists you are addicted to Facebook. Don't worry: admitting you have a problem is the first step towards recovery. [Psychological Reports via Science Daily]  ...
By Admin
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Posted by our team of rockstars.

A Bad Case of the Silos and the Miracle of Multi-Channel Reporting in Analytics

  “Good, better, best. Never let it rest. Until your good is better and your better is best.” - Tim Duncan   Marketers are increasingly being called upon to look at the bigger picture of their online presence. A decade ago it was pretty impressive to look at what visitors were doing on your website. Now what’s impressive, is viewing the online experience of your customers from start to finish. Did your visitors come from Twitter and which tweet had the mo...
By Admin
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Posted by our team of rockstars.

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