4 Promising Digital Analytics Resolutions for 2014

Happy New Year to all! It is the perfect time to jot down resolutions that will help you get your digital analytics program in great shape for the coming year. But instead of lofty and unreasonable goals, you should try to follow these 4 simple tips: Be deliberate, go slow. Don’t try to be a superhero and report everything to your stakeholders. If you are looking to enhance your dashboard set-up, vow to incorporate just one piece of new insight into each weekly or monthly edition....
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Posted by our team of rockstars.

Are you addicted to Facebook? Take Our Quiz!

That's right, researchers have determined that it's possible to be legitimately addicted to the social network. Find out if you've got the itch... If you score "often" or "always" on at least four of the six items, in the eyes of world-leading psychologists you are addicted to Facebook. Don't worry: admitting you have a problem is the first step towards recovery. [Psychological Reports via Science Daily]  ...
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Posted by our team of rockstars.

A Bad Case of the Silos and the Miracle of Multi-Channel Reporting in Analytics

  “Good, better, best. Never let it rest. Until your good is better and your better is best.” - Tim Duncan   Marketers are increasingly being called upon to look at the bigger picture of their online presence. A decade ago it was pretty impressive to look at what visitors were doing on your website. Now what’s impressive, is viewing the online experience of your customers from start to finish. Did your visitors come from Twitter and which tweet had the mo...
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Posted by our team of rockstars.

Cross Domain Tracking Part Deux: The Trackoning

A month ago, I said I'd be creating a Part 2 to my first cross-domain tracking post that will attempt to address some of the questions and run some additional tests within a few days.  Although 30+ doesn't quite qualify as "a few", I'm back to attempt to shed some light on a bit more of the nuance behind cross domain tracking. _setAllowHash Verdict I ran a test to specifically determine whether _setAllowHash was truly needed or not.  Previously, I was uncomfortable with the fact tha...
By Adam McArdell
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Adam McArdell is a Senior Consultant at Stratigent.

Behind the Smoke and Mirrors of Cross-Domain Tracking

Throughout my several adventures through the land of Google Analytics Implementations, I've found that cross-domain tracking seems to be one of the largest sources of confusion either while auditing past implementations or reviewing the design for a new one.  While some other tools tend to handle cross-domain tracking through various methods, GA is fairly unique in that it requires the user to make sure it's set up properly.  I'd like to take a moment to go through the 4W1H of cross...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

There’s a problem with my KPI. Now what?

I spend a lot of time helping clients figure out what to measure and helping them define solid KPI’s but once those KPI’s are deployed organizations often struggle with what the next steps are and, for example, what to do if the KPI’s are indicating a problem.   KPIs are quantitative measurements that help an organization measure progress towards goals and identify areas for improvement. When defined properly, KPIs serve as a useful diagnostic tool to understand which marke...
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The Strength in Online Video – Why We All Need the “List”

Over the years serving as a technical specialist, business consultant, implementation strategist and digital campaign manager of online media there’s been a common thread in the majority of the projects I have engaged with: video. It sounds simple, even cliché, but online video for some businesses may be considered the saving grace for their internet content. Without online video going “viral” how many of us would truly go through the break-neck phase to find an active URL link for that ...
By Ted Moffatt
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Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

Own Your Data

I’ve had the pleasure of attending two Tag Management user conferences in the past month, Tealium and Ensighten. It’s safe to say these two vendors are looking at the world the correct way, and that view is defined by one statement:   OWN YOUR DATA   For the past several years, Stratigent has been working with our clients to build a much more strategic implementation of Tag Management in order to allow for the above statement to be true. When it comes to implementation, you can...
By Bill Bruno
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Bill Bruno is the CEO at Stratigent.

Engage & Agility Event Recap

Conference season has started, and I must say it started quite well!  I find myself quite exhausted from the chitchat and information sharing, but exhilarated by what I learned.  So, after taking a quick nap on the plane, I decided to write this somewhere over Nevada & Colorado mulling over all of the info I took in from the events of the week and trying to figure how to share some of it.  We started the week out by attending the Webtrends Event, Engage, which was held at the...
By David Dobes
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David Dobes is a Solutions Consultant, North America at Stratigent.

New Beginning, Same Focus

I can't hold in my excitement about this update, so I'm going to lead with that and then get into the details.  Stratigent has been acquired by Ebiquity (www.ebiquity.com).  You can read more about their thoughts here: http://ebiquityopinion.com/?p=18487 I've had the pleasure of working for Stratigent for about 8.5 of the 11+ years the company has been in existence.  Josh and Julie started the company back in 2002, and I started as their first employee at the beginning of 20...
By Bill Bruno
About the Author:

Bill Bruno is the CEO at Stratigent.

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