Digital Velocity 2015 - A Few of Our Favorite Things

We were excited to be attending Tealium’s user conference, Digital Velocity, again this year. We were even more stoked to be presenting at the conference to help lead others toward better data ownership. For those of you who couldn’t be there, I want to share my favorite parts of the conference with a few key takeaways.    So what do San Diego, the Hard Rock Hotel, and candied bacon have in common? The Digital Velocity conference, it would seem! If you were following on...
By David Dobes
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David Dobes is a Solutions Consultant, North America at Stratigent.

Integrating a Strategic Data Layer into Multi-Channel Funnels

As a company moves into the multi-channel realm, they need a structured approach to expansion which allows for the evolution, merging and integration of the new data and technologies. This will ensure that as the data layer evolves, the multi-channel funnels move right along with it. This strategic, structured plan will also need some sort of data governance to periodically ensure that the data layer is delivering accurate data. Sound time-consuming, costly and difficult? It doesn’t have to...
By Kyle Westgate
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Kyle Westgate is Manager, PMO at Stratigent.

Optimizing your Tealeaf Data Pipeline

One of the biggest strengths of the Tealeaf Customer Experience platform is the vast amount of data it is able to capture and analyze. However, that very same torrential flow of data through Tealeaf can also pose a challenge. What do you do when your Tealeaf servers no longer seem capable of processing a day’s worth of web session traffic in real time?     The beauty of Tealeaf is the near real-time availability of the session replay and reporting data. At first, it might se...
By Customer Experience Team
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Written by the Stratigent Customer Experience Team.

How to Ace Client Engagement Storytelling

In any fast-paced office environment, the need to be swift when identifying issues and then solving them often results in overly brief communication to clients (especially those of us with developer backgrounds). However, this lack of elaboration can often have the opposite effect when it comes to client engagement. Giving your client the full story behind their analytics implementations, big or small, is an all-too-commonly overlooked practice. The “full story,” including the background...
By Admin
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Posted by our team of rockstars.

Uncover the Hidden Riches from Your Data with the Google Cohort Analysis Report

  Buried within your data are treasures waiting to be revealed. One way to uncover these insightful bits of information, aka ‘gems,’ from your data is by effectively and strategically utilizing cohorts and cohort analysis (aka ‘your treasure map’) within Google Analytics. These tokens of insight can help in addressing business questions, but many still don’t effectively understand how cohort analysis works and what information it provides. In this post, I am going to outlin...
By Yang Zhang
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Yang Zhang is a Senior Analyst at Stratigent.

Introducing Publisher-Listener API

  Innovation is a major part of Stratigent’s DNA, which means we focus heavily on continuous improvement.  In this industry, it’s imperative that you have a partner dedicated to continuously looking for ways to improve the life of a marketer. Many consulting firms rely on static frameworks and models to drive costumer engagements. The “hard” work put in on the front end looks pretty in brochures and in presentations but that’s where the effort stops and this leads to ...
By Maigari Jinkiri
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Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

What’s New (And Even More Exciting) in ECMAScript Version 6 - Part 2

  Wouldn’t it be nice if Javascript could become a bit more comprehensive and cleaner with shortcuts, keywords and improved readability? Well it looks like with the help of ECMA Script Version 6, that will be possible. ECMA Script is the scripting language used for client-side scripting on the web, in the form of a well-known implementation, Javascript. Although currently functional and useful, it has many new features and concepts to get excited about.    Take a...
By Whit Waldo
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Whit Waldo is a Senior Analyst at Stratigent.

A Crawl, Walk, Run Approach to Data Integration

In today's multichannel world, there are few things more exciting (and daunting) than integrating visitor data across all of your customer touch points. While you might be tempted to pull everything in all at once so you’ll have it, ‘just in case’—be mindful that this is, in fact, a very counterproductive and flawed approach to data collection. That ‘just-in-case’ data will quickly turn into an obnoxious overload of data and cause major downfalls.   In attempting to p...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

The Top Travel, Finance and Insurance Industry Metrics for Clean Data and Better Insights

  Gathering clean, reliable data for a business is extremely important and is the first step to becoming a data-driven organization. Often times, as businesses begin collecting their data, they find themselves challenged with lingering questions and an obvious need for clearer metrics.    As businesses continue to build their analytics program by ensuring proper tagging, utilizing a good tag management system (TMS) governance, and configuring alerts, they will still...
By Victoria Sawtelle
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Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Using Geo Charting to Succeed with Data Visualization

Every day, 2.5 quintillion bytes of data are created, with 90% of the world’s data created in the last two years alone*. As data continues to exponentially grow, the way in which organizations utilize data collected for business decisions is becoming more crucial and complex. Presenting data visually can uncover surprising patterns and observations that wouldn’t be apparent from looking at stats alone. One visualization practice that can help display historical patterns is geo charting. Som...
By Admin
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Posted by our team of rockstars.


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