When Bad Data Happens to Good People

One of the most common pain points I see with our clients is that they have bad, incomplete, or otherwise untrustworthy data and despite that, they keep reporting on it anyway. In the news recently, it was announced that Neilsen had been reporting on over seven months of bad data! This isn't an abnormal occurrence; 86% of companies admitted that their data might be inaccurate in some way [1]. There are a multitude of reasons why this is terrible; namely, you can’t make accurate & impactful...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

The First Step in Testing Ideation

If you’re here, you probably already know that your website is failing in ways that you never even imagined were possible. It can be tough to come to terms with that, so if you’ve managed to do so, congratulations! You’ve taken the first step. At this stage in the game, I don’t have to tell you that testing your site and marketing initiatives is extremely important, and a great way to move the needle. Vendors are investing more money in testing than ever before, with new tools and new v...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

Tackling Tealeaf: Maintaining Traffic Quality

  IBM Tealeaf does an amazing job of capturing and recording your site’s visitor interactions in real time. From there, you are able to analyze data to glean instant insight into what issues cause your customers to struggle. But like any system, it’s bound to encounter errors from time to time. One of the common problems Tealeaf administrators face is maintaining traffic quality.       Reading the signs. When something goes awry, you’re ultimately...
By Customer Experience Team
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Written by the Stratigent Customer Experience Team.

Series: Help! I am the ONLY Web Analyst in my company| Deciding What to Focus On

In my post on Developing a Plan to Get Everything Done I helped Lone Web Analysts create a list of all the immediate and future tasks they’re expected to accomplish. This list can be very long, so let’s talk about how to prioritize.  With so much to do you’ll have to figure out a way to determine where to focus first and every step along the way. The way to approach this will vary depending on your environment: 1. Management has a somewhat clear vision and set of priorities. This...
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You’re Doing it Wrong: Content Marketing Strategy

It is not surprising that more and more companies are increasing their marketing spend on content marketing each year. In fact, marketers, on average, spend over a quarter of their marketing budget on content marketing (B2B Marketing Insider). However, after months of ideation, content design and publication, do we truly know how effective the investment has been? And even more importantly, can we identify which efforts didn’t work? That is exactly the question stakeholders will ask when th...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.

How to Successfully Tackle Your Tealeaf Upgrade

You’ve probably seen the buzz on social media about the completely revamped Tealeaf 9.0. Perhaps you’re wistfully looking at the bottom of your browser where it shows that you’re still running Tealeaf 7.2 or earlier but know that upgrading the system is quite the undertaking. Not that you shouldn’t upgrade; you’ll love the way you can slice and dice data with dimensions, but setting up those new reports is no small task.     Success with Tealeaf in 2015. Th...
By Customer Experience Team
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Written by the Stratigent Customer Experience Team.

A New Analytics Vendor Power Rankings

If you've been keeping up with our industry, you have probably seen the Forrester Wave: Web Analytics, Q2 2014 report.  I'm not going to get into some of the shocking results and flaws in the research, as you can see by their chart below – their empirical research leaves much to be desired. So in response, I want to have a little fun and introduce to you my own ranking system.    For those longstanding subscribers to my newsletter, you know that I have been a lifelong...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Making Better Decisions: A look into one financial service providers Confidence Audit.

Like everything in life – confidence is the key. But even with good posture and a voice full of gravitas, if you’re not confident in your data, you’re dead in the water. To help you understand the power of a well- constructed audit, I am going to take you through one I assisted with for a financial services client.  Being a Fortune Global 500 company, they have a large number of visitors interacting with their brand website. They wanted to ensure that their implementation was s...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

SWSE14 Flash Interview! Talking with Maxymiser's Chloe Lind

We are more than ½ way through the Stratigent Workshop series as we tour the nation, sharing our marketing analytics industry insights (learn more about the workshop here). Whether you have attended a workshop or have yet to, you might be wondering about the guests we have touring with us. In today’s partner Flash Interview, we are talking with Chloe Lind, Managing Consultant at Maxymiser - a leader in multivariate testing, personalization and cross-channel optimization solutions. Why does C...
By Admin
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Posted by our team of rockstars.

Great reports aren’t a coincidence

  “I love deadlines. I like the whooshing sound they may make as they fly by.” -Douglas Adams   Many people are looking for a breakthrough in productivity, or a new way of looking at the same old problem, that will allow them to do better work.  Recently, I was on what I’ll lovingly refer to as an analysis bender. You know, one of those nights before your big report is due, and the report you’ve been working on all week long still doesn’t have the ah-ha bullet p...
By Admin
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Posted by our team of rockstars.

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