Solved! Three of the Biggest Data Visualization Challenges for Brands Today

When you’re a large organization with complex requirements, finding the right data visualization and analysis tool can be quite the challenge. Brands today need a powerful and scalable solution that can handle disparate datasets, yet is easy for analysts to use day-to-day. With numerous solutions available in the industry today, it’s important to understand the requirements of your business along with the relevant features of the platform before investing both time and money. But agile...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Designing a Strategic Roadmap for Digital Analytics Success

Digital analytics has quickly become an integral part of marketing success for companies engaged in any manner of online activity. From advertisers to marketers, tracking digital ad spending to conversion rates, digital analytics are at the center of it all. Gaining an understanding of how users find and interact with your online initiatives can provide critical insights into increasing engagement, conversions and, ultimately, driving business success.   However, the universe of digit...
By Casey Judson
About the Author:

Casey Judson is an Analyst, Team Lead at Stratigent

After Upfronts, What Every Advertiser Should Be Doing Now

With the final Upfront presentation in the books, it is time to put a bow on the 2017 Upfronts season. The network Upfront presentations remain the cornerstone of the TV selling season and there’s always one thing marketers can count on: CPMs* will go up.   Every year, the major network Upfront presentations are a spectacle, with new content, cocktails, hors d'oeuvres, and star-studded entertainment – this year, a Drake and Migos performance was just one of the highlights across the...
By Margaret Lewis
About the Author:

Margaret Lewis is Managing Director - Media Value North America at Ebiquity, PLC

Preparing for Launch – Adobe’s Next-Generation Tag Management Solution

After its initial announcement at the 2017 Adobe Summit Conference, Adobe has continued to tease the release of their new Tag Management System (TMS), Launch. While its official release date is still “soon,” there is enough information present about Launch to have us intrigued by the possibilities. In case you are a current Dynamic Tag Management (DTM) customer who just had a moment of panic, rest assured that DTM will still be available for existing customers. However, for those looking to...
By Yin Yu
About the Author:

Yin Yu is a Senior Analyst at Stratigent.

Digital Ad Revenue Surpasses TV – Is the Future Finally Here?

Over the past decade, we have heard time and again about the rise of digital spend, the decline of TV ad dollars and the inevitable overtaking of TV by Digital. While this prognosis was no secret, it had still yet to occur. The general perception was that with the continued surge of over-the-top content, both subscription and free, with Netflix, YouTube, Facebook Live, HBO Go and all the rest, combined with the proliferation of cross-platform, anywhere-you-are access, that day would finally come...
By Geoff Greenblatt
About the Author:

Geoff Greenblatt is the Head of Digital for Ebiquity - North America.

Digital Velocity 2017: Disruption and Digital Transformation

At Tealium's Digital Velocity show last week in New York, topics of innovation and the future of marketing technology rang throughout the popular Pier 60 at Chelsea Piers. On the second day of the show, I was honored to lead a ‘digital transformation’ roundtable that was packed to capacity with those looking to make sense of this new concept. Like many emerging business concepts, the concept of ‘digital transformation’ is a nebulous topic. You know you are on the bleeding edge if you can...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Advertising for Change: A Delicate Mix of Advertising, Brands and Controversy

The mere-exposure effect suggests that people are increasingly likely to accept something the more they encounter it. This principle remains important for advertisers who want to make their message heard, but can cause difficulties when the idea they are trying to convey is the subject of controversy. One such trend that our media and advertising team has been following closely is the increase of equal opportunity advertising as it relates to the gap in gender compensation.   Recent A...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

Customer Journey Performance Optimization

My brother-in-law used to work as a meteorologist for a television station in Reno, Nevada. Whenever the editors of the newscast were organizing the stories to be broadcast that day, they would always ask, “What would she find important?” She was the station’s average viewer, as their audience skewed slightly female. The management had averaged all the other demographic traits from age to socioeconomic status, and hence they wanted to know what was attractive to that average viewer. But th...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

The Most Common Dashboard Pitfalls and How to Overcome Them

Dashboards are an amazing tool; they are able to collect your business’s valuable data and present it in a way that helps you monitor and enhance your investments. When set up correctly, they provide quick insights to the most common and important business questions and give a snapshot of what’s working versus what isn’t in near real-time. Unfortunately, many dashboards fall prey to easily avoided traps and pitfalls. The creation of a good dashboard has practically become a science. And...
By James Martin
About the Author:

James Martin is a Senior Consultant at Stratigent 

Client-Side vs. Server-Side Optimization: What is the difference?

Web optimization is a vital part of web development and often can be overlooked by marketers. Just think of the money you can save when you increase readership and traffic. If your organization has an optimization program, odds are you’ve already checked off the easy button color changes and shifting the locations of CTAs. Your program is pushing into new frontier—beyond the web, with an emphasis on tailored microservices. With that paradigm shift, your experimentati...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent


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