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Google Analytics & Salesforce Integration

 

Google Analytics & Salesforce Integration: Bridging the Marketing-Sales Data Gap

Phase I - Quick Reference Guide & Checklist

Salesforce Sales Cloud creates over 5 million leads and opportunities every day; Google Analytics processes hundreds of billions of customer moments each day. Now, Google Analytics & Salesforce are working together to connect sales, marketing and advertising data, to give marketers a full view of the customer journey across ads, websites, emails, call centers, and more. As certified Google Analytics/ GA360 consultants, we're sharing our tips and best practices to help marketers with the first phase of the Google Analytics & Salesforce integration.

In this guide, we help marketers prepare for the integration of Salesforce Sales Cloud and Google Analytics 360 with easy-to-follow tips and insights, including...

 

  • The benefits of integrating marketing data with your sales data
  • What you need to do to prepare each program for the integration
  • The benefits and how to best utilize the data you receive
  • The possible challenges around historical data, tracking, and more
  • Bonus: Printable Phase I Integration Checklist

 

Fill out the form to the right to download your complimentary copy!

 

 

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