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Healthcare Industry e-Brief: Digital Transformation & GDPR

 

Healthcare Industry e-Brief

The healthcare industry is a complex landscape, not easily navigated by marketers and advertisers due to heavy regulation, heightened sensitivity on personal data, the importance of real-time patient communication and the reliance on technology to be dependable. It's true that Digital Transformation has redefined the way business is conducted for leading brands across all industries. This is especially true for the Healthcare Industry, where over $300 billion in annual healthcare expenditures can be saved thanks to digital transformation, and where patient communications delivered in real-time can sometimes be life-saving.

Are you taking full advantage of the new technologies available? With the General Data Protection Regulation (GDPR) taking full effect next year, companies across the globe need to ensure compliance. Our Healthcare Industry Brief discusses these relevant topics to help guide you through digital transformation, compliance, and more.

 

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