As the leading, independent media and marketing specialists, providing advisement to enterprise-level brands worldwide, we are proud to provide our annual Marcomm Guide. This guide is a collaborative report, written by our experts, that discusses the trends we’ve seen with our clients and within the industry to help brands identify key strategies for success in the upcoming year.
The media and marketing industry is going through a transformation, this provides both challenges and opportunities for advertisers and marketers. Our top experts share their view on what to watch for in the upcoming year...
MEDIA | Why TV Still isn’t Dead; the Evolution of Linear TV
MEDIA | Programmatic: the Good and the Evil of Closing the Gap Between Desktop and Mobile
INTEL | The Fastest Growing Markets for Media and Marketing
ANALYTICS | What Happened in the Marketing Attribution Field in 2017 when Nobody was Looking
ANALYTICS | Why The Customer Journey Is Still Uncharted Territory For Most Brands
TECH | How Brands can Brace for the Impact of GDPR Worldwide
INSIGHT | Should Advertisers Move Beyond Transparency in 2018?