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Marcomm Guide 2018 Trends


As the leading, independent media and marketing specialists, providing advisement to enterprise-level brands worldwide, we are proud to provide our annual Marcomm Guide. This guide is a collaborative report, written by our experts, that discusses the trends we’ve seen with our clients and within the industry to help brands identify key strategies for success in the upcoming year.


What will be the top 2018 trends?

The media and marketing industry is going through a transformation, this provides both challenges and opportunities for advertisers and marketers. Our top experts share their view on what to watch for in the upcoming year...


MEDIA | Why TV Still isn’t Dead; the Evolution of Linear TV

MEDIA | Programmatic: the Good and the Evil of Closing the Gap Between Desktop and Mobile 

INTEL | The Fastest Growing Markets for Media and Marketing

ANALYTICS | What Happened in the Marketing Attribution Field in 2017 when Nobody was Looking

ANALYTICS | Why The Customer Journey Is Still Uncharted Territory For Most Brands

TECH | How Brands can Brace for the Impact of GDPR Worldwide

INSIGHT | Should Advertisers Move Beyond Transparency in 2018?



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