We live in a world where our digital presence is an extension of our physical presence; our online behaviors tell a lot about who we are, what we do, and what we care about. In our previous Viewpoint on Digital Transformation, we discussed why is it important for brands to adopt processes, enabled by digital technology, in order to connect experiences and datasets across every available channel. The next step, Visitor Stitching, is the foundational element to enabling digital transformation for your business.
This next step is not only about optimizing the customer experience and driving more personalized and efficient experiences; it’s about producing real business results. In this visitor stitching guide, you will learn:
How to increase your 'customer intelligence' to connect with consumers in the right place at the right time
The brick-by-brick approach that shows results as you ramp up your efforts to building a framework of connected datasets
How to close the loop in the customer experience by creating a visitor-centric dataset, stitched together over time
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Visitor Stitching Benefits:
Visitor stitching allows to track and study behaviors and conversion paths from cross-device marketing initiatives.
Our cross-device marketing solution allows brands to create a unified journey path tied to unique visitors across browsers and devices
The Cross-Device Customer Experience Methodology provides a strategy to utilize your analytics solutions for cross-device visitor identification.
Deliver Value From Digital Marketing Transformation to recognize website visitors when they interact with your brands across every channel
It allows to track and study behaviors and conversion paths from multiple devices