Since the dawn of the Internet, digital marketers have been a notoriously analytics focused bunch. But when it comes to mobile apps, most marketers are unable to work their powers of digital insight.
In fact, 57 percent of business professionals say they use no analytics whatsoever to measure their mobile apps, according to a recent Forrester survey.
So what are the challenges and how can brands overcome this measurement gap?
Learn how Stratigent is using Ensighten Mobile to simplify mobile app analytics for major brands, enabling better optimization, deeper customer engagement, and improved ROI.
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David Johnson drives the success for the account development department as the Vice President, Account Development at Stratigent (an Ebiquity Company). David, “DJ”, has worked in the digital marketing industry for the past 15 years. Previous to Stratigent, DJ assisted clients as a sales engineer at Percussion and advanced to Webtrends as a Sr. Solutions Engineer focused on next generation technology stack and advanced tagging. Most recently, DJ found success for Ensighten in a multi-faceted engineer/sales role, responsible for massive growth amongst Fortune 500 customers throughout their initial expansion.
DJ’s extensive experience helping clients achieve success with their digital channels gives him the unique ability to deliver innovative, high value and practical solutions to unique business problems. He has a true passion for helping organizations navigate through complex challenges and he brings that passion to every client for Stratigent.
David graduated from Clemson University and currently resides in Rhode Island with his wife and children.
Peter is an award-winning digital executive with software, entertainment, media, gaming, technology and travel industry expertise. Peter has extensive knowledge of re-imagining digital revenue streams to enhance traditional P&L’s.
Peter has led transformational digital strategies and analytics at a number of global brands and game-changing start-ups. He most recently served as Vice President of Consumer Insights & Intelligence at Tribune Publishing (tronc). Prior to that, he was Vice President of Product & Marketing Intelligence at Disney ABC Television. He has also served in strategic roles for Yahoo, Microsoft Partner Group, MSN and others.
He holds a bachelor’s in business administration, advises digital start-ups, and is a member of the Digital Analytics Association (DAA). He has deep expertise in digital marketing, analytics, advertising, revenue management, data strategy, video and mobile strategies.
Marie-Pierre Dery (or MP if you don't feel like practicing your French) has been working in the analytics space for more than half of her career. She first started working with digital content companies where she was supporting analytics for paid media advertising groups. She moved to TD almost 4 years ago and now manages the Measurement Solutions and data governance team. Her team is accountable for building/delivering/managing analytics capabilities for TD Digital Channel online and mobile platforms.