Websight Newsletter

 

Groundbreaking Data Announcements + A 2017 Activity

  I think it is safe to say that 2017 is off to a very interesting start.  Rather than focusing on the political side of things, as all social feeds tend to trend these days, I wanted to focus on two recent data developments and an exercise your teams might benefit from in early 2017.  Namely:   Amazon announcing their intent on making Alexa app data available to developers  Facebook and Youtube announcing their intent on letting the MRC audit their me...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Transparency Doesn't Diminish the Quality of Work

Much has been said about the Association of National Advertisers’ Transparency Initiative, of which I had the privilege of being a part of since Ebiquity and FirmDecisions authored the recommendations on the path forward for the industry.  A year ago, we were eagerly awaiting the findings of the study so we could digest those into actionable next steps for advertisers.  While we embark into 2017 with our clients and partners, I thought it would be a good idea to address the prov...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Data: The New Form of Currency for Advertisers

We are roughly a week removed from the publication of Ebiquity and FirmDecisions’ recommendations for the media industry and it was an honor to personally contribute to that project with the Association of National Advertisers (ANA).  Part One of the Transparency Study brought forth facts related to rebates and other non-transparent business practices in the U.S., and we were tasked with compiling the prescriptions, principles, and processes for advertisers to capitalize on the opportu...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

No More Status Quo: How to Find the Right Analysts for Your Brand

If we did a search for the most used statement in any of my newsletters, it would probably be a variation of “the purpose of collecting data is to take action on it.” Oddly enough, I’ve actually never taken that a step further and outlined what you should look for in an individual to analyze that data and determine what those actions should be. Whether you run a Fortune 500 company or are just starting out, it’s vital to understand what makes for a good analyst – and how that analyst c...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

You’re Over-Thinking Customer Experience

They say you only have one chance to make a first impression. Whether it’s a job interview, a first date, or a customer interacting with your brand for the first time, the same holds true. So, why do organizations spend so much time buried beneath data and technology trying to find that needle in a haystack when your customers could care less?   Think about how much time you spend trying to create the perfect reports, the perfect implementation of analytics, or even the...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Between the Lines: Understanding Google's 360 Suite

The entire industry is abuzz with Google’s recent launch of the 360 Suite, which signifies the launch of a formal stack around what was previously known as Adometry and Google Analytics Premium. If you’d like a nice recap of the launch and what the suite includes, you should take a look at James Martin’s blog here.   While everyone is simply discussing the products and the excitement around that, I think there are a few key things that deserve a bit more attention, particul...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Three Levels of Optimization Maturity

When it comes to building an optimization program, it's very easy to get overwhelmed with the process. Let's face it, the idea of convincing your organization to let you adjust content on a site in real-time is daunting enough, let along putting your neck out there to add value with every test. With each test being an investment in people, process, technology, and content there is an inherent pressure to produce results.   Not all tests win, yet you can learn from every single test yo...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Three New Year’s Resolutions For Marketers

The gym is overcrowded, Facebook is full of motivational quotes -- this can only mean one thing:  it’s a new year and the resolutions are runnin’ wild! While I tend to avoid the hoopla around resolutions, I thought it would be fun to identify three resolutions that I believe should show up on every Marketer's set of goals for 2016:   Redefine the “top of the funnel" Evolve competitive insights Grab the brass optimization ring   Redefine...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Three Common Myths in Analytics

Happy Holidays to you and yours! With the end of the year in sight, I thought it would be fun to address a few of the common myths floating around in our industry and provide some of my thoughts around them.     I think the biggest struggle for clients these days is the fact that there are new technologies popping up every day and each one of them has a promise to deliver on something better than anyone else. It's a lot of noise, and fortunately firms like Stratigent exist t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Safe Harbor - A Crossroads for the U.S. and EU

Quite a bit has been made of the EU decision to strike down the Safe Harbor Agreement between the U.S. and EU on October 6th of this year. The agreement, in essence, was created to reconcile the differences between the privacy laws of the U.S. and the Data Protection Directive of the EU regarding the handling, storage, and transfer of personal information. As you can imagine, many of our international customers -- or U.S. customers with international visitors -- have been very concerned about th...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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