Websight Newsletter

 

Safe Harbor - A Crossroads for the U.S. and EU

Quite a bit has been made of the EU decision to strike down the Safe Harbor Agreement between the U.S. and EU on October 6th of this year. The agreement, in essence, was created to reconcile the differences between the privacy laws of the U.S. and the Data Protection Directive of the EU regarding the handling, storage, and transfer of personal information. As you can imagine, many of our international customers -- or U.S. customers with international visitors -- have been very concerned about th...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

3 Trends I’d Like to See in 2016

While it may be difficult to believe, here we are at the end of October and many of you are likely preparing for your upcoming Holiday Code Freeze. November always ends up being a big month for our company, as we spend a bit of time doing a post-mortem analysis of the business over the past year, while focusing most of our efforts on the innovation for the year ahead. So, I thought I’d share a partial list of the trends with you that we hope to see catch on in 2016:   Evolu...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

The Dirty Secrets of Digital Advertising

“With great power comes great responsibility”    Most of us have heard this quote made famous in Spider-Man. However, it also sums up the current state of digital advertising across the globe. We live in a world that is innovating at insane speeds, and in our industry, that means the customer journey is becoming more and more complex each day.    This world is not perfect. While I could go on and on about why (and I’m sure you could too), I want to ca...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

3 Reasons Your Big Data Project Will Fail

Whether you call it multi-channel, omni-channel, data lake, data ocean, data pond, data puddle, or some other ridiculous term it is safe to say that your big data project is probably not going as well as you'd like it to. According to Gartner, 85% of Fortune 500 organizations will be unable to gain a competitive advantage with big data in 2015.   Everyone understands the value of the data being collected, and we all understand how much data is being created daily about an individ...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

3 Steps to Optimization this Holiday Season

  It may seem too soon to be discussing the holidays, but we all know what’s looming on the horizon in a few months. Last November, I wrote a newsletter to explain how Tag Management was your gateway to avoiding the holiday code freeze (read it HERE). I want to revisit that topic this month since it ties nicely with a webinar I am presenting with Maxymiser on August 5th (you can still sign up HERE!) and provide a few steps you can take to ensure you get the most ROI out of your dig...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: The True Value of CRM

  I’ve said it over and over again, “the sole purpose of collecting data is to take action on it and you need to take those actions as close to real-time as possible.”  While we’d all agree with that statement, it’s getting to the point that becomes the challenge. I’ve written several newsletters over the past year focused on different ways to integrate data - Email Marketing, VOC, Call Center, etc. - but have yet to touch on one of the more valuable integration poin...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

CPGs, This One’s For You.

We are all victims of taking the easy way out when we are writing content and focusing on the examples that can be tied to a login, a loyalty number, a conversion, or some other form of PII. Let’s face it, the story tells itself in those situations. Then, when we are at a conference and someone asks a question about their CPG business, we freeze and revert to talking about that really great case study for the client that isn’t a CPG company that allowed us to completely customize a la...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

A Digital Crossroads: The DMP

I recently had the honor of speaking at Tealium's Digital Velocity conference in San Diego on the topic of the Data Management Platforms (DMP) and the future of this particular technology. It ended up sparking an interesting conversation and I thought it might be helpful to convert my opinions into this month's newsletter to start a conversation with all of you!   This topic comes up regularly with our clients today as they try to ascertain the value from how to best leverage the...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: Email Marketing

Too often, the email channel is neglected when organizations think of “optimization.” In reality, a sound implementation of email tracking can actually become the gateway to personalizing your entire digital presence. Given the ease involved in tracking the email channel, there is an incredible amount of power in using that data to build a personalized experience for your customers.      If one of the following is a statement you can relate to, then 2015 needs t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: Voice of Customer

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. There is no better metric for improving your customer experience than actual customer feedback.     For years, organizations have tried to use attitudinal data to enhance the analysis of the behavioral data within thei...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Pages

Contact Us Now