Websight Newsletter

 

Free Your Mind: The Call Center

As we embark on a pivotal year for the analytics industry, I want to kick off the first newsletter of 2015 by shedding some light on a few next-level concepts that can be applied beyond the digital channel. Mastering the tracking and measurement of your digital channel is the key to unlocking an unbelievable amount of value in the other realms of your business. One of the other realms that seem to go highly neglected is the call center. In a world so concerned with the customer journey, you are...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Real-Time Personalization Hurdles

First off, Happy Holidays to you and yours! I love this time of year, because I get to do my two favorite things: spend time with the family and eat.     When I'm not eating, I've found myself spending a lot of time contributing to 2015 predictions and a general review of 2014 from the eyes of a consultancy driving the analytics maturity for some of the largest organizations in the world. I even outlined some of this in my previous newsletter in case you missed...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: Holiday Code Freeze and 2015 Planning

As the year comes to a close, the "polar vortex" is already doing a number across the Midwest which ultimately makes me think about warm vacation destinations and opening a Stratigent office near a beach somewhere. Currently, our four offices in Chicago, New York, London and Hamburg don't offer any respite from the cold weather or the ability to golf year round. However, in this newsletter I would like to focus on two other important aspects in our industry that require some attention right arou...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: Analytics Team Structure

  A strong analytics program isn’t just about implementing the right solutions; it’s also about having the right people in place to support those solutions. Two questions have caused quite a debate over the years regarding an analytics team: how many people should you have on your analytics team? How should the team be structured to deliver the best possible output for the organization?   With no clear-cut answer or one-size-fits-all approach that makes sense, the in...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: Mobile App Analytics

Remember in the movie Men In Black when Will Smith uses the neuralizer to erase people’s memories after they had come in contact with an alien?  We could really use one of those for people looking to track the usage of mobile apps by their customer base.   For years, we have been hooked on one thing:  page views.  The vendors largely forced us to think this way initially as pricing models revolved around it.  Granted, this is what primitive web analytics was based on,...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Transforming the Politics of Analytics

Transforming the Politics of Analytics   As you build your analytics program, you will no doubt have to work across multiple business units, leading to a boatload of political red tape. As you look to decipher the politics within your organization, there is more than meets the eye (just like the Transformers).    I’ve been touring the US for our Empower Workshop Series and at the end of the workshop, there is an open discussion panel with all the presenters fr...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Break on Through: 5 Things You Need to Stop Doing Now.

Nothing in this world is perfect and that couldn't be more true for organizations struggling to become data-driven. As you strive to improve the customer journey across your owned channels, there are so many things you probably wish you could do with the data. Conversely, there are so many things you probably wish you could stop doing. I'd like to focus on things everyone should stop doing immediately. I grew up listening to The Doors with my dad, so in the immortal words of Jim Morrison it is t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: The Dying Microsite

Years ago, a microsite provided the opportunity for a marketer to quickly spin up new content and branding without having to adhere to the time lines it would take to implement the pages to an existing site. It empowered the marketing team while the IT department was running a mile a minute with a different set of priorities. Furthermore, it provided a solution as marketers needed to be agile and create new experiences (with the latest technology) that matched the initiatives they were investing...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

An Adaptive Approach to Competitive Benchmarking

Let's face it, every business likes to stay on top of the competition. In fact, we need to because there are things they do better and vice versa. Competition is a necessity of business; without it, you're going to get comfortable and complacent. In the words of HHH (for those of you who are avid WWE fans like me), you either "adapt or perish."   Adaption vs. adoption. An adaptive business is one that will thrive – look at LEGO, a fairly old-fashioned business that has bounced back fr...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

A Farewell to Unica: 3 Steps to Migrating Platforms + Free Consultation

A couple of weeks back, the Stratigent team was given some unfortunate news: IBM is sunsetting the Unica NetInsight analytics product. Cue up the Boys II Men because it truly is so hard to say goodbye to this platform. We have had the pleasure of working with the Unica solution as Unica’s premier partner dating back to well before the IBM acquisition. We worked with most of their largest clients and helped to create analytics plans that generated incredible success for these organ...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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