Websight Newsletter

 

We Live in a Predictable World...

  For those of you that didn't get a chance to read my blog post recap , I had the pleasure of attending the Adobe Summit out in Salt Lake City.  At the conference, I saw Adobe validate something for Stratigent that we had seen coming in the industry for awhile.  Adobe announced that they were releasing "Predictive Marketing" into their Digital Marketing Suite of products over the course of the next year.     What is "Predictive Marketin...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Industry Observations- Jan 2012 Newsletter

Industry Observations I don’t know about all of you, but I couldn’t be more excited for 2012 in this industry.  I’ve been on the road quite a bit lately and have had the opportunity to interact with a lot of people and see a lot of great technologies.  As a result, I’ve got a few observations to share with all of you. Tag Management It’s no secret that the tag management space has really picked up; however, it’s not just about the implementation of an analytics vendor...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

2012 Newsletter

  As we wrapped up 2011, I wanted to take a moment and reflect on some accomplishments for Stratigent and our clients: We have built out an extensive data integration team that has helped many of our clients improve upon their understanding of the data.  Our Solegi ETL for SiteCatalyst was one of the many cool things as a result of this team's efforts. Stratigent added key senior members to the team, such as Mai...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Testing & Optimization Part 2

In the last newsletter, we presented an overview of testing and optimization practices. This month we'd like to focus on the experimental design and technology options available for implementing those techniques. Experimental Design Overview There are some basic principles to follow as you design the experiment. Experience will guide you going forward but, in the beginning, the following tips may prove useful. Be specific and document. Before beginning any experiment be sure to be spe...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Enhance Your Data - Through Integrating VOC (part 2)

A couple months back, I started a two-part series on integrating Voice of the Customer (VOC) data into your analytics solution. You can reference my previous article on OpinionLab integrations here. This month, I will focus on ForeSee Results. Similar to OpinionLab, ForeSee Results is also a VOC vendor. However, their solution delivers surveys that leverage the American Customer Satisfaction Index (ACSI) to provide valuable data about the user experience. This data is very different from the pag...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Onsite Behavioral Targeting

When leveraged correctly, onsite behavioral targeting can greatly benefit an organization’s online marketing program by allowing them to reach visitors in a more effective manner. Due to the growth of this industry, I’d like to take this opportunity to answer some of the most frequently asked questions about behavioral targeting including: What is Behavioral Targeting? Behavioral targeting is a largely automated means of creating a more personalized web site experience by observing t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Is Web Analytics Really Dead

Quite a few people have spoken up on this topic over the years. Back in 2006, Avinash Kaushik made a claim that traditional "web" analytics was dead in reference to the metrics we need to report on, and he was right. Nowadays, similar sentiments are being expressed by vendors such as Webtrends and other luminaries in the industry with regards to the reporting we know and love and websites themselves. The reasoning? It's pretty simple, actually. There is a momentum shift towards multi-channel ana...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Introduction to Key Performance Indicators

KPI's are merely the quantitative measurements which reflect critical success criteria as defined by the stakeholders of a website. KPI's, if used correctly, will often act as the critical bridge connecting the abundant data and reports that web analytics tools generate with the ability to succinctly evaluate the performance of the web site, business process or marketing campaign that is being evaluated. Without KPI's it can be an overwhelming task to share relevant and actionable data with vari...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Add Multi-Channel Data Warehousing to Your Toolkit

In recent newsletters I’ve referenced the Marketer’s toolkit. The kit often contains tactics such as one-to-one marketing, online strategies, old and new distribution channels, crisis management, database marketing, direct marketing, branding, niche and segment marketing, as well as CRM. The Marketer’s toolkit continues to expand as new technologies and ideas come to fruition, and the role of the tactics within this toolkit is to help the Marketer better understand the lifecycle of their v...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Rising Tides

They say that the rising tide will lift all boats and that has definitely been a trend in the industry as of late. We obviously live in a very competitive and young industry. As such, new innovations continue to pop up all over the place. Some of them are in response to a growing need from the business while others simply look to create paths where they don't currently exist.  I wanted to touch on a few things that I've seen as of late that have really caught my eye and I'd love to turn th...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Pages

Contact Us Now