Websight Newsletter

 

Industry Happenings

First off, I hope everyone had a wonderful Thanksgiving! As always, the analytics industry is changing every day. So, I wanted to take a moment to talk about a few of the things going on in the industry that we perceive to be significant.   IBM Acquisitions IBM has been very busy over the last few months with the acquisitions of Coremetrics, Unica, and Netezza.  In our Rising Tides newsletter , we discussed Customer Intelligence and Predictive analytics. Well, IBM has acquired their...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Enhance Your Data - Through Integrating VOC

Throughout the years, I’ve helped clients work through data integrations of many forms.  The common goal in all situations is to help clients enhance the way they use their data and make it not only more efficient to collect and analyze but more actionable to drive important business decisions.  Today, I’d like to take this opportunity to talk specifically to integrations I have been working on in the Voice of Customer (VOC) space. Stratigent has performed several integrations wit...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Collecting and Utilizing Competitor Data

Typically, I write exclusively about leveraging the data that is collected directly from your organization’s own website via tools like Omniture, WebTrends, Visual Sciences, Google Analytics, etc. For this month’s newsletter, I’ll be looking beyond the site centric data collection methods to discuss a different method that has the potential to play an integral role in the optimization of your website: competitive data. Last spring, Avinash Kaushik gave an insightful presentation...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Introduction To Multi-Channel Analysis

One of the topics that are of increasing interest to the web analytics community has been the analysis of multi channel data and how organizations can most effectively leverage this process for optimal value. This month, we will explore the business case for investing in multi channel data analysis, the highest value channels of data to integrate together and the best practices for approaching this type of analysis. Business Case The reason why the analysis of multi channel data is so critica...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Tracking Onsite Search

Onsite search is a topic that has been slowly gaining attention in the web analytics community over the last few years. However, I believe this is one of the most often overlooked areas of rapid and immediate improvement (low hanging fruit) possible for many sites. First, many visitors leverage onsite search as their preferred method of navigating the site. Additionally, the data discovered from analysis of onsite search activity can often provide valuable insights into the motivations of your s...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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