Reach a higher level of success with Adometry. They enable your business to boost its bottom line with more efficient and effective marketing campaigns. The Adometry Platform brings all your marketing together, both offline and online. You gain a holistic view of what’s driving performance within and across all of your channels, so you can guide and improve your marketing decisions. Harness data. Gain insights. Enhance performance
Campaigner is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, advanced list management and segmentation tools, and targeted email autoresponders and workflows.
Compuware is a software company solely focused on mainframe innovation. They leverage Agile development and DevOps best practices to accelerate customer collaboration and deliver meaningful innovations every 90 days. Their modern mainframe solutions integrate into your cross-platform, enterprise-DevOps toolchain so you can fully leverage your high-value mainframe investments with agility.
ComScore is an American media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers.
Convertro is an automated holistic marketing attribution platform, helping top marketers understand the performance of their full funnel, online and offline, advertising choices. The platform allows marketers to activate upon insights as quickly as possible.
The association is dedicated to growing along with the industry to reflect the needs of our members. We are sharpening the focus of the Digital Analytics Association’s activities based on the needs of our unique business community. We are improving pre-existing programs and adding new ones that cater to multi-channel data analytics.
Powered by machine learning Decibel Insight processes hundreds of revolutionary behavioral metrics – from mouse movements and device rotations, to pop-ups and errors – and automatically surfaces poor or unusual experiences on your website or app. Through easy-to-action insights, video replays and data visualizations, Decibel’s analytics software provides an accurate picture of every user’s on-page experience and alerts you to the cause and scale of any problems.
Domo transforms your most complex data into actionable insights to help you find answers fast—and make decisions even faster—with live data that connects you directly to the pulse of your business.
Ensighten is a global customer data platform and tag management technology vendor headquartered in San Jose, California.
Glassbox empowers organizations to manage and optimize the entire digital lifecycle of their web and mobile Customers. By leveraging unparalleled big data, behavioural analytics, session replay, free-text search and application monitoring capabilities, Glassbox enables enterprises to see not only what online and mobile Customers are doing but also why they are doing it. Most importantly, Glassbox informs and facilitates action based on those insights that can lead to enhanced Customer experience, faster Customer disputes resolution, improved regulatory compliance and agile IT troubleshooting. Glassbox’s solutions are used by medium to very large enterprises mostly in the telecommunications and financial services and insurance industries and could cater to the needs of a wide range of verticals including healthcare, travel, hospitality and business services.
Learn more at www.glassboxdigital.com
Google organizes the world’s information and make it universally accessible and useful.
Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices. The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website market share.
Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.
Operating in 170 countries with a network of more than 250,000 channel partners, HP uses the power of ideas to put technology to work for everyone, everywhere. HP's slogan is "HP invents, engineers, and delivers solutions that amaze." The firm's motto is 'Keep reinventing,' which refers to both its internal operating strategy, and its ability to reinvent itself by launching new products such as the thinnest laptop in the world, or by revolutionizing manufacturing with its 3D printing technology. According to the firm's internal figures, HP ships 1 PC & 1 Printer every second, is ranked first or second in every market and product category where it competes, while powering 430 of the global fortune 500 companies. To sustain long-term relationships with customers, HP's strategy is to sell solutions, not just products. To that end, the company offers "complete solutions" for partners and customers through integration of HP devices, supplies, and services.
IBM works hard to make clients' businesses work better. The group includes IBM's consulting, systems integration and applications businesses, which together employ more than 100,000 professionals in the Americas, Europe, the Middle East, Africa and Asia Pacific. GBS is one half of IBM's Global Services division, but only in the sense that it's one of two units within that division (Global Technology Services is the other). Global Services is responsible for over 50 percent of IBM's total revenue, with GBS' contributing roughly 20 percent of the company's annual income.
iDashboards is a business intelligence solution that is geared to be very friendly for all types of users who are searching for a software that allows them to fully utilize their information and made highly intelligent business decisions. The software fully espouses the use of data visualization technology, providing users with dashboards that display data via charts and maps and organize them via drill downs.
Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca’s Voice Marketing Cloud, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations. Marketers can put this data to work directly in the Voice Marketing Cloud by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey.
Perceptions' platform and experts help you understand the intentions, needs and expectations of your website visitors.
Their tried-and-true method of collecting visitor feedback ensures that you get an accurate and representative view of how your visitors feel about your website.
Klipfolio Inc. provides a cloud-based business intelligence dashboard solution. It offers Klipfolio Dashboard, a real-time business dashboard that allows users to monitor the key metrics to run and improve their businesses. The company’s dashboard enables users to connect to data, mashup and calculate data, assign and transform data, create visualizations, monitor data, and deploy and share dashboards. It also offers consulting services in the areas of design, business analysis, and data visualization, as well as technical training services.
Localytics is the leading mobile engagement platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages. We then use performance data to measure and optimize those efforts toward the metrics that drive businesses forward.
Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s global network audits millions of pages every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.
OpinionLab was founded in 1999 to bring to market the fundamental concept that listening to your customers is important, but more important is the need for you to listen to them on their terms and react quickly and effectively to what they tell you. Hundreds of the world’s leading brands today trust OpinionLab to optimize customer experience and drive engagement across multiple channels.
Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing. Optimizely also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used for serving online advertising.
With 430,000 customers in 175 countries, Oracle provides leading-edge capabilities in software as a service, platform as a service, infrastructure as a service, and data as a service
Pardot B2B marketing automation by Salesforce helps marketers create more leads, generate more pipeline, and empower sales to close more deals.
Quantcast processes real-time data at the intersection of commerce and culture, providing useful, actionable insights for brands and publishers. Through Quantcast Measure, we have unlocked the data generated by more than 100 million digital destinations, helping publishers and creators understand and grow their businesses in ways never before possible. With Quantcast Advertise, adaptive modeling and intelligent machines are utilized to help thousands of marketers around the world find and interact with customers anywhere they connect to the digital world.
Qubit gives marketers the tools to understand their visitors, and personalize their online presence to drive conversions in real time.
Radian6 Technologies, Inc. develops social media monitoring, measurement, and engagement solutions. The company offers Radian6 Dashboard, a web-based social media monitoring and engagement platform; Radian6 Insights, an integrated platform that gives real-time access to social insights; Radian6 Engagement Console, a solution to scale social media engagement across the organization; Mobile, a smartphone application; and Pricing, an enterprise-level solution that offers the depth and breadth of coverage. It serves consumer packaged goods, technology, healthcare, non-profits, manufacturing, and consulting industries, as well as public relations and advertising agencies.
Make data from disparate sources useful, create precisely targeted audiences, and then empower customers to determine their own next experience by interacting with them in near real-time. Oracle Responsys empowers marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles.
RichRelevance is a company, based in San Francisco, California, that offers personalized shopping experiences for large retail brands, including Macy's, Barney's NY, Office Depot and others.
Roambi is a business application that changes raw business data into interactive graphics designed for mobile devices on the iOS platform such as Apple Inc.’s iPhone, iPad and iPad Mini.
Shoutlet, an enterprise social marketing platform, enables brands to publish and measure their social marketing activities.
Sitecore A/S develops customer experience management software for marketers worldwide. The company provides Sitecore AIDA, a marketing performance optimization technology that collects, evaluates, manages, and analyzes customer intelligence from patterns, behaviors, and decisions gathered across various digital channels. It also offers Sitecore for Xamarin software development kit that allows developers to build native and cross-platform applications with Xamarin and serve Sitecore-managed content by using a few lines of code; and eLearning Experience Platform for business users and .NET developers.
SiteSpect, Inc. provides non-intrusive Web optimization solutions to enable Web and mobile marketers to improve conversion rate and engagement. ... SiteSpect, Inc. provides non-intrusive Web optimization solutions to enable Web and mobile marketers to improve conversion rate and engagement.
Spotfire, Inc. provides analytics software solutions. It offers Spotfire Desktop, an analytics software for data exploration, and that enables users to discover and depict critical insights in data; Spotfire Cloud, an analytics software-as-a-service for data exploration; and Spotfire Platform, a self-service analytics software that delivers a set of analytics platform. The company’s technology solutions include content, predictive, location, and event analytics. It serves academics, advertising-media, business services and consulting, chemicals, consumer goods and retail, energy and utilities, financial services, government, healthcare, insurance companies, life sciences, manufacturing, technology, telecommunications, and transportation industries.
Tableau Software, Inc. offers analytics software. The Company helps its customers analyze, visualize, and share information, allowing them to share data on their blogs and websites. Tableau Software provides a means for data and product analysis, as well as marketing optimization in the United States.
Talend SA operates as an open source integration software provider to data-driven enterprises. The Company designs and develops data integration software that simplify the development process, reduce the learning curve, and decrease total cost of ownership with a unified and open platform for businesses and enterprise customers.
Tealeaf is a Customer Experience Management software company, now owned by IBM. Its CX line of products captures website interaction from the actual users' perspectives.
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences.
The company’s universal data hub, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.
The innovative approach used for Teradata Analytics Solutions achieves high-impact business outcomes by leveraging our vast consulting expertise, advanced data and analytics capabilities, and intellectual property to deliver the results businesses need to reach their goals. And we we’re not just accurate; we’re fast, too.
TMMData is a provider of data integration, preparation, and management software. We enable data governance and distribution at mid-level to enterprise-scale organizations by seamlessly blending data from nearly any source. TMMData’s Foundation Platform helps drive nimble decision making and organizational efficiency, giving businesses the tools they need to operationalize data by automating the otherwise productivity-sapping tasks of finding, transforming and aggregating information from multiple sources.
Tracking First provides digital marketing data governance for analytics and marketing teams.
Bad experiences on websites and apps, and in the real world, aren’t just frustrating for customers, they’re costing companies millions of dollars a year. At UserTesting, we make it easy for you to get on-demand feedback from your target market—wherever they are—so you can protect your brand, boost conversions, and provide amazing experiences.
UserReplay is a Digital Customer Experience Analytics software solution. The company’s platform enables businesses to discover the truth about their customers’ digital experience. It combines replay of customer journeys with sophisticated analytics that identify customer struggles and monetizes their impact. This helps improve conversion, resolve technical and usability issues more quickly, recover lost customers and prevent fraud.
We provide the sophisticated intelligence you need to deliver on the promise of people-based marketing. As the number of marketing and advertising touchpoints explode and experience becomes the new battleground for competitive differentiation, it’s easy to feel overwhelmed. Leveraging our rich history of marketing attribution expertise, we identify your customers and prospects across touchpoints and devices and marry their unique profiles with tactical marketing performance – all within a single platform.
Webtrends has helped companies make sense of their customer data to drive digital marketing success. By combining innovative technology with our team of trusted and creative advisors, our solutions are designed to provide actionable insights, increase customer engagement and boost revenue.
WFA is a global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.