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The Complete Guide to Marcomm Success in 2016

 

The Complete Guide to Marcomm Success in 2016 

 

 
We live in a multi-channel, multi-device, mobile-led world, where consumers have an almost infinite range of information, entertainment, and communication options available to them. 
 
In turn, there are now countless opportunities to reach potential customers with marketing communications messages, whether through paid-for advertising or the advertiser’s own branded content. So where do you start or how do you progress from what you’re currently doing?
 
 
In this guide, we answer the questions needed to help set up your marketing-communications program for success, including:
 
  • Are your ads truly being seen?
  • How do you connect with the global, always-on consumer?
  • What's the true role of the DMP?
  • Is 2016 the year you should break up with your vendor?
  • Do you understand your agency relationship?
 
 
 
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