Digital Transformation




Improve the performance of your digital analytics by establishing confidence in the data and building a data-driven culture.
Leverage our custom solutions to solve short-term pain points as well as to build a foundation for long-term success.



Customer Journey 
Facilitate a deeper brand-customer relationship, driving loyalty, improving advocacy, and increasing ROI across all marketing channels

Visitor Stitching data.
Maturity Assessment 
Moduling  big data  .x



Full Stack Optimization
Server-side experimentation and personalization - covering the full cycle from strategic guidance to technical implementation and operation

 Experimentation Development .
 Solution Implementation data .
Training and On-Going Support





Mobile App Optimization
wiftly and effectively deploy mobile optimization campaigns by leveraging the native functionality of apps without having to rely heavily on IT

 Mobile Testing Framework d.ata
 Native Functionality Framework
Vendor-agnostic solutions data


















Free Partner Series Webinar Videos

Pragmatic Steps to a Successful Server-Side Optimization Program
Partner: Optimizely

As performance has become an increasingly more important consideration and experimentation has been driven deeper into the behavioral layer of web pages or apps, brands are turning to server-side optimization solutions to help solve the need for greater testing & optimization across every aspect of the consumer’s journey.



Bad Tags, How rogue Tags Can Hurt Customer Experience and Revenue (and how to fix it!)
Partner: Blue Triangle Technologies
For many organizations, tags autonomously exist in the data layer, pulling info daily to help marketers understand the customer journey. But what happens when an unsupervised tag (or multiple!) isn’t performing as it should? What impact does that have on the customer experience and therefore, your revenue?






We believe people are the difference.

We are dedicated to sharing insights, promoting best practices and helping others become proponents for growth within their own organization. See our latest educational resources, including guides, articles, and downloads in our Media Center.

Digital Transformation


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Digital Transformation

Digital Velocity 2017: Disruption and Digital Transformation

Having the right mix of technology is a big part of the digital transformation, but without organizational agility and the right mix of skill sets the true potential of those tools will never be realized.




Digital Transformation

Marketers Still Face Challenges with Understanding Data

In today’s data rich environment, marketers have more access to customer data than ever before. But no matter how far we’ve come in our quest for more data, many marketers still struggle with transforming that data into insights. 




Digital Transformation

How To Approach Digital Experience Monitoring (DEM)

We can all agree that there is no shortage of data in today’s marketing world.  Have you taken a minute to think about why that is?       




We help more than
80 of the top 100 brands

worldwide utilize data, tools, analysis, and insights
to make better (and more informed)
media and marketing decisions.



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