THE PATH FORWARD: MARKETING’S OUTLOOK INTO THE DIGITAL FUTURE
The digital revolution is putting increased pressure on marketers to improve return on their advertising investment. And this pressure has shifted their focus to finding high-performance partners – trusted advisors with specialized knowledge and the ability to execute.
These findings from a survey of global CMOs by marketing analytics firm Ebiquity and the CMO Council reveal that these are skills not found in most ad agencies or media buying firms, making it imperative that CMOs understand the traits to look for in their partners.
Executives from Ebiquity and sister company Stratigent will help attendees make sense of a marketing landscape being reshaped by the customer. Their presentation and discussion will be followed by a panel of Canadian CMOs debating how we match up with the study’s results.
Attend for insight into how to get closer to the holy grail of delivering the right data to the right people at the right time.
Complimentary access for ACA Members / $99 for non-members
Ebiquity, Head of Digital for North America
Stratigent, VP, Account Development
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