Media is becoming increasingly complex and transparency a growing concern for marketers, especially in digital. As a result, brands are finding it more difficult to have confidence that they are managing their investment well enough and that they are getting the best results.
Join us on Wednesday, August 5th at 11 am PT / 2 pm ET as Maxymiser’s Carl Fredericks and Stratigent’s CEO, Bill Bruno, share why brands must take advantage of their digital traffic and test during the holidays, best practices for preparing for the rush and areas to be mindful of when creating and prioritizing test campaigns.
This webinar will cover:
Why testing & personalizing during the holiday rush is essential
How to make a game plan that will get you to your goal
How to deal with code freezes and organizational conflicts around holiday testing
Share Brands that are making the most of their holiday traffic and gaining insights you can’t get otherwise!
In 2002, Stratigent set out to help companies establish confidence in their data. Today, Stratigent is a leader in full-service, multi-channel analytics consulting. A vendor-neutral, strategic advisor, their unique blend of business and technical acumen allows them to help clients better leverage data to make decisions and take action.
Maxymiser works with some of the world’s most iconic brands, including HSBC, EPSON, Virgin Media, Alaska Airlines, Harry & David, Progressive, and Lacoste. Founded in 2006, Maxymiser is headquartered in New York City with offices in Chicago, Edinburgh, Dnipropetrovsk, Dusseldorf, London, Munich, and San Francisco.