Measuring Video Analytics Through the Lens of Viewability
Advertisers are facing a major dilemma today when it comes to analysing digital video campaigns – viewability. Currently digital video viewability in the marketplace is either not being tracked or publishers are creating roadblocks to tracking. This measurement type has been called into question with reports from Google claiming more than 50% of video desktop ads go unseen, in essence wasting more than 50% of the ad spend. While organizations like the IAB and the 4As are working to better define standards, existing publisher-made barriers create challenges for advertisers to measure. It is necessary for advertisers to take this issue into their own hands to ensure measurable, optimizable, and ultimately successful digital video campaigns.
Click below to access this webinar and learn about the viewability metrics you should consider when measuring your campaigns, the barriers that exist in the video landscape and what you can do to break through these barriers and ensure successful video ad performance.
In this webinar you will learn: