"SPEED to VALUE: 
How to accelerate customer analytics success & avoid data roadblocks"
 
  

    

Stewart Hanna leads North American Sales & Business Development for Celebrus Technologies. He has over 20 years’ experience helping clients modernize their data & analytics architectures, enabling them to digitally transform their business. Stewart has helped clients across industries to deliver business value and has been at the forefront of innovation, Data Governance, Big Data, Real-time Analytics, Personalization and IoT and beyond.
 


Bill Bruno is currently CEO of Ebiquity North America. Formerly the CEO of Stratigent, Bill led the company through its successful acquisition by Ebiquity in 2013. He has actively worked in the multi-channel analytics space for 12+ years and has extensive experience helping clients navigate the ever-complex customer journey to generate ROI. Bill has gained certification in every major technology within the analytics and marketing space. He is also actively involved in the startup community and serves on several advisory boards in the industry.

To deliver success today, organizations need complete digital data to underpin their customer analytics. Without it they cannot achieve the depth of insight required to best enhance the omnichannel customer experience and optimize business efficiencies. The road to omnichannel customer enlightenment is not, however, a smooth one. Along the way there are a number of roadblocks that can slow progress down, cross-roads at which difficult choices have to be made and potential U-turns which can prove expensive in both time and money.   
 
Join this webinar to hear the roadblocks encountered by leading brands on their omnichannel customer analytics journey and how they smashed through them to accelerate their speed to analytics value.  
 
 
The roadblocks covered include:
 
  • the time and effort required to capture detailed individual customer data
  • the difficulty in getting access to your own data being held by third parties
  • the choices to be negotiated when acquiring complete digital customer data
  • the opportunities missed by not having the data at the speed demanded today
  • the complexity in piecing together a single customer view across channels and devices
  • the frustration of spending time manipulating data instead of driving value from it

 

 

 

 

 

 

Tuesday, March 15, 2016 -
12:00 to 13:00

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