Each year, our team of expert analysts collaborates to build a comprehensive guide outlining our insights heading into Upfront season. We are pleased to provide Part I of our Annual Upfronts POV on the 2016/17 National Television Upfront which kicks off on May 15th.
This year's Upfronts may prove to be something of a referendum on the value of TV related to its cost; marketers are seeking protection against high CPMs in the face of ratings erosion and rapidly changing video consumption behavior. Ultimately, it is brand and sales results on which media budgets will be judged. Our Upfront POV Guide helps advertisers better navigate by giving them an expert look into:
Look for Part II of our Upfront POV in the coming weeks where we will provide network specific forecasts of dollar volume and CPM changes.
If you're interested in learning more, contact us
to request your free copy of our Annual Upfront POV.