With more than 10 million users in the U.S., Facebook has become a powerful marketing and communication platform. Unfortunately for marketers who want to understand the impact of their Facebook presence, Facebook is not easy to measure. Using Facebook Insights (the built-in analytics tool) is complicated by poor documentation, unclear definitions, inconsistent naming and frequent updates. However, savvy marketers are able to leverage Facebook Insights to extract useful insights and make actionable recommendations. This webinar covers everything you need to know to be one of those savvy marketers. Learn how to:
  1. Identify the components of the Facebook Insights platform
  2. Define key Facebook metrics
  3. Learn simple strategies for identifying what is important to measure
  4. Discover how to integrate Facebook data with your other marketing metrics


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