When it comes to improving conversion across your channels, one of the best ways to achieve results is by learning more about your customers. Advancements in analytics have made it easy to collect data across a variety of channels and it’s imperative that this dataset becomes ingrained in your approach to optimization and personalization.
Media Data Assurance:
Establish confidence in your data and your decisions
The media advertising landscape has become increasingly more complex as the way we buy, sell, and trade media continues to evolve with technology. From mobile to digital to broadcast, the key to measuring the success of your marketing investment is ensuring the right level of governance and usage of your data.
Each year, our team of expert analysts collaborates to build a comprehensive guide outlining our insights heading into Upfront season. We are pleased to provide Part I of our Annual Upfronts POV on the 2016/17 National Television Upfront which kicks off on May 15th.
Welcome to the last issue of Response for 2015. In this quarter we highlight ‘what every advertiser should know about online video’, we look into optimizing both social media performance and video content marketing and share some practical advice on agency contracts and ad-blocking.
Articles in Issue 21:
What every advertiser should know about online video