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ANA, Ebiquity & FirmDecisions Issue Guidelines For Achieving Media Transparency

NEW YORK (July 18, 2016) — Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released today by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions. These recommendations follow the ANA’s publication of its investigation into media transparency, conducted by K2 Intelligence, which found that non-transparent practices may be pervasiv...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Ebiquity Announces New Interactive Digital Series, EMPOWER Brand Labs

CHICAGO - June 28, 2016 -- Ebiquity, a leading global, independent media and marketing analytics firm has announced the introduction of their interactive, digital series - EMPOWER Brand Labs. The online labs take place in August and September and allow for audiences across the globe to login from any location and attend online sessions led by industry experts across media value, market intelligence, and marketing performance.

Ebiquity Strengthens their Media Value Measurement Practice with New Leadership

In their continued commitment of innovation and leadership, Ebiquity, the leading, global independent marketing performance specialist, announces the appointment of Margaret Lewis as the Managing Director, Media Value Measurement – North America.    By leading Ebiquity’s Media Value Measurement teams, Margaret will drive the strategy for the division, which specializes in helping brands cultivate agency relationships, focus on accountability and measurement, and ultimately cr...
By Admin
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Posted by our team of rockstars.

Safe Harbor - A Crossroads for the U.S. and EU

Quite a bit has been made of the EU decision to strike down the Safe Harbor Agreement between the U.S. and EU on October 6th of this year. The agreement, in essence, was created to reconcile the differences between the privacy laws of the U.S. and the Data Protection Directive of the EU regarding the handling, storage, and transfer of personal information. As you can imagine, many of our international customers -- or U.S. customers with international visitors -- have been very concerned about th...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

INAC15 Recap

On October 15, 2015, Stratigent hosted the first annual IN Analytics Conference (INAC15) at the Field Museum in Chicago for over 100 attendees. For years, Stratigent has focused on providing quality education to the industry by way of the Empower Workshop Series, a multi-city tour focused on training analysts on the day-to-day skills needed to be effective in our industry. INAC15 is a new brand of education focused on providing a sales-free environment for individuals tasked with building or man...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Celebrus Technologies joins as newest sponsor of Stratigent’s IN Analytics Conference

CHICAGO, Illinois (September 2, 2015) – Stratigent [an Ebiquity company], the global leader in multi-channel analytics, has signed on Celebrus Technologies as one of the top sponsors of the upcoming IN Analytics Conference (INAC15) in Chicago.

Bill Bruno appointed Ebiquity CEO, North America

Ebiquity today has appointed Bill Bruno as Chief Executive of our North American business to lead the integration of our practices and drive our growth plans in this important and fast developing market.   Bill was previously CEO of Stratigent, a company he has built in recent years into a leader in multi-channel analytics consulting.  He has been with Ebiquity since our acquisition of Stratigent in August 2013, and has since then continued to expand our Marketing Performance Opt...
By Admin
About the Author:

Posted by our team of rockstars.

OpinionLab joins list of Sponsors for Stratigent IN Analytics Conference

 
CHICAGO, Illinois (May 5, 2015) – Stratigent [an Ebiquity company], the global leader in multi-channel analytics, has announced the addition of OpinionLab, a pioneer in omnichannel Voice of Customer (VoC) solutions, as a Gold Sponsor for their premiere IN Analytics Conference. The conference will take place at the historic Field Museum in Chicago, Illinois on October 15, 2015.
 

Stratigent signs London-based, UserReplay as new IN Analytics Conference Sponsor

 
 
CHICAGO, Illinois (April 28, 2015) – Stratigent [an Ebiquity company], the global leader in multi-channel analytics, has added UserReplay, a leading Digital Customer Experience Management (CEM) software solution provider to the list of sponsors for their premiere, full-day user-conference, IN Analytics Conference. The conference will take place at the historic Field Museum in Chicago, Illinois on October 15, 2015.
 

ObservePoint joins as Sponsor of Stratigent’s IN Analytics Conference

CHICAGO, Illinois (April 21, 2015) – Stratigent [an Ebiquity company], the global leader in multi-channel analytics, has announced the addition of Observepoint, a pioneer in web tag auditing and industry leader in Data Quality, as a sponsor for their premiere, full-day user-conference, IN Analytics Conference. The conference will take place at the historic Field Museum in Chicago, Illinois on October 15, 2015.
 

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