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Stratigent Joins the Domo Partner Program

 - Global independent marketing analytics consultancy, Stratigent, an Ebiquity company, partners with Domo to help brands optimize business performance with real-time data –

 
Chicago, July 25, 2017 — Stratigent, an Ebiquity company, announced today it has joined the Domo Channel Partner Program to help its customers optimize business performance, improve marketing ROI and enhance the customer experience with real-time data.
 

Ebiquity Launches Total View Attribution

Ebiquity are proud to announce the launch of a new service, Total View Attribution.
 
The service enables clients to improve the return on investment (ROI) of their media, by enabling them to understand which media channels and campaigns (both online and offline in combination) are the most effective and therefore warrant increased investment.
 

Ebiquity joins Facebook’s Marketing Mix Modeling Program

Ebiquity is among the first to join Facebook’s Marketing Mix Modeling program.

 

New York, June 29, 2017 - Ebiquity will be able to leverage Facebook data on behalf of its clients – to measure the impact of Facebook, Instagram and Audience Network for marketing mix modelling engagements.

 

Ebiquity Launches Media Transparency Score at Cannes Lions 2017

Cannes, June 21, 2017 — Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of an innovative transparency measurement and evaluation tool for advertisers at Cannes Lions Festival 2017.

 

ANA, Ebiquity & FirmDecisions Issue Guidelines For Achieving Media Transparency

NEW YORK (July 18, 2016) — Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released today by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions. These recommendations follow the ANA’s publication of its investigation into media transparency, conducted by K2 Intelligence, which found that non-transparent practices may be pervasiv...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Ebiquity Announces New Interactive Digital Series, EMPOWER Brand Labs

CHICAGO - June 28, 2016 -- Ebiquity, a leading global, independent media and marketing analytics firm has announced the introduction of their interactive, digital series - EMPOWER Brand Labs. The online labs take place in August and September and allow for audiences across the globe to login from any location and attend online sessions led by industry experts across media value, market intelligence, and marketing performance.

Ebiquity Strengthens their Media Value Measurement Practice with New Leadership

In their continued commitment of innovation and leadership, Ebiquity, the leading, global independent marketing performance specialist, announces the appointment of Margaret Lewis as the Managing Director, Media Value Measurement – North America.    By leading Ebiquity’s Media Value Measurement teams, Margaret will drive the strategy for the division, which specializes in helping brands cultivate agency relationships, focus on accountability and measurement, and ultimately cr...
By Admin
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Posted by our team of rockstars.

Safe Harbor - A Crossroads for the U.S. and EU

Quite a bit has been made of the EU decision to strike down the Safe Harbor Agreement between the U.S. and EU on October 6th of this year. The agreement, in essence, was created to reconcile the differences between the privacy laws of the U.S. and the Data Protection Directive of the EU regarding the handling, storage, and transfer of personal information. As you can imagine, many of our international customers -- or U.S. customers with international visitors -- have been very concerned about th...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

INAC15 Recap

On October 15, 2015, Stratigent hosted the first annual IN Analytics Conference (INAC15) at the Field Museum in Chicago for over 100 attendees. For years, Stratigent has focused on providing quality education to the industry by way of the Empower Workshop Series, a multi-city tour focused on training analysts on the day-to-day skills needed to be effective in our industry. INAC15 is a new brand of education focused on providing a sales-free environment for individuals tasked with building or man...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Celebrus Technologies joins as newest sponsor of Stratigent’s IN Analytics Conference

CHICAGO, Illinois (September 2, 2015) – Stratigent [an Ebiquity company], the global leader in multi-channel analytics, has signed on Celebrus Technologies as one of the top sponsors of the upcoming IN Analytics Conference (INAC15) in Chicago.

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