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Ebiquity Announces New Interactive Digital Series, EMPOWER Brand Labs

CHICAGO - June 28, 2016 -- Ebiquity, a leading global, independent media and marketing analytics firm has announced the introduction of their interactive, digital series - EMPOWER Brand Labs. The online labs take place in August and September and allow for audiences across the globe to login from any location and attend online sessions led by industry experts across media value, market intelligence, and marketing performance.

Responding to the needs and trajectory of the industry, the EMPOWER Brand Labs, formerly the Stratigent EMPOWER Workshop Series, are designed to educate and provide brands with insights and education across multiple subject areas within the digital marketing landscape. A three-part series, each Brand Lab will be comprised of four sessions - each session focuses on navigating the complex digital landscape, including topics such as programmatic ad buying, social media sentiment, and mobile optimization.

 

"The marketing landscape has never been as complex as it is today and advertisers are finding it difficult to keep up," says Bill Bruno, CEO, Ebiquity-NA, "Ebiquity takes pride in being the strategic, independent partner that our clients can depend upon to help them excel in this ever-changing climate. The Empower Brand Labs are a natural extension of our commitment to education and thought leadership. We are very excited to launch this program for our client partners."

 

Ebiquity provides objective data insights to over 1,100 brands worldwide, including over 80% of the world's top 100 advertisers. Acquiring Stratigent in 2012, Ebiquity paused the EMPOWER Workshop Series to launch their first, annual user conference, IN Analytics Conference. In 2016, both the EMPOWER Brand Labs and IN Analytics Conference will combine insights from both the Ebiquity and Stratigent teams to provide the most comprehensive solutions for multi-channel marketing programs. To learn more, visit: http://www.stratigent.com/events/empower-brand-labs-2016


About EMPOWER Brand Labs:

For over a decade, EMPOWER Workshops Series (SWSE) have provided extensive education and training on marketing and media to enterprise-level brands. The workshops sought to educate marketers and empower organizations to build marketing programs built on data. Over the years, the EMPOWER workshops have provided education for hundreds of professionals across the nation. Today, the EMPOWER Workshops have been reimagined as digital workshops to cater to digital brands worldwide.


About Ebiquity:

Ebiquity (www.ebiquity.com) is a leading independent marketing analytics specialist. Ebiquity employs over 900 people in 19 offices in 14 countries worldwide.  Ebiquity works with over 1,100 clients, including over 80 percent of the world's biggest advertisers. Ebiquity provides marketing analytics and technology services via three practice areas: Marketing Performance Optimization, Media Value Measurement, and Market Intelligence. Ebiquity was founded in 1997 and is widely recognized as one of the world's largest media benchmarking and auditing providers.

Stratigent (www.stratigent.com), an Ebiquity company, was acquired by Ebiquity in 2012 to help provide enterprise-level brands with vendor-neutral, multi-channel analytics consulting. Stratigent is the leading multi-channel analytics consulting company and has been transforming the way organizations leverage data since 2002. With their Multi-Channel Partner Network of 75+ service providers and the industry's most talented team of business and technical consultants, Stratigent enables organizations to become data-driven by building and strengthening analytics programs through a balance of strategy, implementation, and insight.

 

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