Leveraging Web Analytics

                                                 Held in New York City on 12.01.09

                                

                                    Presented By:

As online marketing techniques become more sophisticated and diverse, the methods we utilize to maximize ROI must also evolve.  Leveraging Web Analytics assisted in discovering how leading online marketers are moving beyond traditional web analytic paradigms.  By leveraging best practices along with leading technology, they're gaining greater returns for their online marketing initiatives.   

Stratigent and Yahoo! Analytics hosted an evening of insights, cocktails and networking at the Yahoo offices in New York City.   Where attendees learned how enterprise organizations are gaining new customer insights by leveraging Yahoo! Web Analytics as a highly customizable web analytics tool.   As well as uncovered hidden ROI as Bill Bruno of Stratigent shares best practices for deriving maximum value from your analytics program.  This exclusive event was hosted by Stratigent, an official Yahoo! Web Analytics Consulting Network member in conjunction with Yahoo! Web Analytics.

Highlights included:

  • The Future of Analytics: Discover how online marking measurement and optimization is evolving and learn what it takes to keep your business ahead of the curve
  • Best Practices for Deriving Value from Analytics: Bill Bruno, VP of Business Development and Technology at Stratigent.
  • Yahoo! Web Analytics Product Demos: Presented by Dennis R. Mortensen, Director of Data Insights at Yahoo! and author of Yahoo! Web Analytics for Data-Driven Insights
  • Networking and Cocktails: Connect with analytics professionals in the area and speak with the Analytics experts of Stratigent and Yahoo!

Registration to this invite-only event was complimentary.  To request an invitation to future events, contact Jenny Kimbley via email:  jenny.kimbley@stratigent.com.

Plus attendees received a complimentary, signed copy of Yahoo! Web Analytics: 
Yahoo! provided a limited number of signed, Yahoo! Web Analytics book copies, a $40 value.  About the book:  Turn the right data into powerful insights and profitable actions with the new Yahoo! Web Analytics tool and this unique, in-depth book. 
 

Location:   Yahoo's New York Office, 45 West 18th Street, 6th floor, New York, NY, 10011

Date & Time: Tuesday, December 01, 2009, 5:00 PM - 8:00 PM (EST)