Stratigent will sponsor the upcoming eMetrics Marketing Optimization Summit taking place October 20-23 in Washington, DC.  The four-day conference hosts a multitude of insightful presentations by leading subject matter experts on how to further develop skills in web analytics and online marketing.  

Stratigent’s Jennifer Veesenmeyer, Manager, Consulting Services, and one of the conference’s highest rated speakers in the past, has been selected to speak on the topic of “Optimization in the War Room.”  Her presentation will focus on moving from the tactical activities of optimization to more strategic planning in order to gain a competitive advantage.  Below is a synopsis of her presentation:

It takes more than actionable metrics and continuous improvement processes to run a successful optimization program.  In fact, research has found that an overemphasis on actionable metrics limits an organization to tactical, reactive mode.  The most successful organizations are able to move optimization from the panic room to the war room.  Learn how to establish an optimization command center that can gather intelligence, strategize and effectively execute multi-channel tactical plans.

Veesenmeyer’s presentation takes place on Wednesday, October 22, at 11:10am.  Stratigent consultants will also be on hand in the exhibit hall throughout the eMetrics Summit to share best practices on optimizing online marketing campaigns through the use of web analytics.  For more information about the eMetrics Marketing Optimization Summit website.