Stratigent was recently asked to present two educational presentations at this year's eMetrics Marketing Optimization Summit in San Francisco, CA.

               Session Description: High Impact Data Analysis for Marketers 

Jennifer Veesenmeyer, Senior Consultant of Stratigent, will present "High Impact Data Analysis for Marketers on Tuesday, May 6th at 1:30 PM. 

More. Better. Faster. Learn some of the techniques used by top web analysts to gain the most insight in the least time. While we acknowledge there are no magic bullets, we'll introduce process and tools that can add rigor and speed to your analysis. Whether you're new to the discipline of web analytics or an experienced analyst looking for new ways to train business users to understand their data, Jennifer will arm you with practical tips for achieving actionable (and accurate) insight.

               Session Description: The Road to Optimization

Josh Manion, CEO of Stratigent will co-present with Luke Bone of Tocquingy on "The Road to Optimization" on Monday, May 5th at 5:00 PM.

Marketers often struggle to understand the role of web analytics within the overall Marketing strategy. Josh will outline how analytics can serve as the foundation for optimization of marketing initiatives. You’ll learn how leading companies integrate web analytics into their overall marketing strategy by implementing best practices for processes and technologies. You’ll end up with a better understanding of how a solid integration strategy helps build a sustainable competitive advantage through marketing optimization.

For registration information please visit http://www.emetrics.org/2008/sanfrancisco/