Stratigent Advises BtoB Magazine for Article on Analytics

Designer Linens Outlet, long-standing Stratigent client, has received substantial positive results from multivariate testing initiatives.

Author, Christopher Hosford, recently approached Stratigent to advise for  his article “Following the money,  Savvy metrics leverage resource allocations among channel partners.”  The article discussed Multivariate testing and quoted both Josh Manion, CEO of Stratigent, and Bev Danzt of Designer Linens Outlet, one of Stratigent’s long-standing clients. 

Article Excerpt:

"If a person didn't buy the first time they came to my site but went first to Google or then to an affiliate channel partner, and I pay each of these, I'd wind up paying for each partner for one sale," Dantz said. In response to Stratigent's analysis, Dantz was able to grow revenue generated per marketing dollar from about $3 to almost $6 over the course of 18 months, producing sales gains of 4%.