April 28, 2008: 09:00 AM EST

Stratigent, the leader in web analytics consulting and marketing optimization, is excited to announce their sponsorship of two upcoming ExactTarget Route 1 to 1 events in Chicago on May 15th, and Seattle on June 24th.  The road-show conference will cross the country delivering valuable insights for increasing marketing ROI through integrated one-to-one marketing strategies.  In addition, the agenda offers separate sessions for B2B and B2C attendees.

Stratigent’s clients using ExactTarget have enlisted Stratigent to integrate with their web analytics solution as well as some offline systems.  By doing so, Stratigent has empowered these clients to realize the full potential of their email marketing campaigns.

“Our sponsorship of two upcoming ExactTarget Route 1 to 1 events demonstrates the commitment to our partnership with ExactTarget," said Josh Manion, Chief Executive Officer of Stratigent.  "Our clients rely on ExactTarget’s solutions to maximize marketing investments and accelerate their transition to a data-driven organization."

Stratigent is also partnering with ExactTarget to offer a discount on show registration.  To take advantage of this offer, please visit http://email.exacttarget.com/ETWeb/route1to1/, select the city you would like to attend, and enter the discount code R1T1STRATIGENT.

About Exact Target Route 1 to 1: Designed to respond to the needs of marketing professionals, attendees at Route 1to1 will receive practical advice on how to engage prospects, increase sales and build brand loyalty through the optimized use of email marketing, web analytics and CRM tools.  The morning session at Route 1to1 will focus on the keys to building a strong online marketing foundation through analytics-driven website development, email marketing and search marketing.  Jeanniey Mullen, founder of the Email Experience Council and global executive vice president and chief marketing officer for Zinio Systems and VIV Magazine, will also be on hand to share her vision of email’s place in a Web 2.0 world.  The afternoon session will feature a B2C and a B2B track:  The B2C track, sponsored by SLI Systems, will feature clients discussing how they optimize their email marketing programs to achieve higher ROI.  The B2B track, sponsored by salesforce.com, will feature clients discussing how to leverage email and CRM to generate more leads and build stronger client relationships.