Stratigent to Speak at OMMA Global in Hollywood

Stratigent's Jennifer Veesenmeyer, VP of Analytics, will be joining a panel of speakers at the upcoming OMMA Global Show in Hollywood, CA, from March 23-24.  Ms. Veesenmeyer will leverage her years of analytics experience to deliver an insightful panel session on the topic of Analysis Paralysis: How To Make Metrics Meaningful To Management. The session description follows:

The problem with most organizations is not access to data, or a need for more data. What matters most to senior management is defining and measuring the right metrics that drive overall business performance.  They must be concise, predictive, gritty, valid and consistent -- rooted in science. But they must also be simple, attainable and actionable, and that usually means less is more. It’s the difference between navigating your ship via the shortest path to success, versus fogging up your radar and plowing it into an iceberg. From an online marketing perspective, what are the right metrics to focus on and how do you measure them? How do you ensure their relevance to specific marketing goals, as well as connect them to overall business goals and brand health? Is there even one single, ultimate metric? Finally, how do you make metrics meaningful to management?

What will you learn at OMMA Global?

• Hear top names in the industry share the secrets of connecting with consumers and clients in today’s fragmented online media world
• Raise your skills and awareness through our highly-specialized sessions on search, e-mail, behavioral targeting, content creation and management, social media, blogging, gaming, mobile marketing and so much more
• Gain valuable knowledge and insights into emerging markets and trends
• Discover today’s best practices for online marketing and advertising
• Network with VIPs, brand marketers and agency executives

Stratigent representatives will also be on hand to share best practices for optimizing your online marketing campaigns. For more information or to register to attend, please visit the OMMA Global website.