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e-Brief | Retail Industry: Holiday Shopping Trends and the Impact of Digital Technology

e-Brief |

More than 174 million Americans shopped in stores and online over the recent holiday shopping weekend, outpacing earlier predictions and setting retailers up for a successful holiday shopping season. With marketing and media campaigns underway, marketers have the opportunity to start analyzing available data and start optimizing based on initial holiday campaign results.  

In this Retail Holiday eBrief, leading experts in media, advertising intelligence, analytics, and technology share their thoughts on current holiday trends and the latest strategies to turning insights into action to optimize marketing and media efforts in the New Year.


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