The Rise of Video Analytics

Marketers have fallen in love with online video as the newest advertising medium. And while it is projected to drive huge growth in this area during the coming years, the industry currently lacks proven best practices for measuring online videos, a critical step for proving the overall value of online video.

In our recent newsletter, we discussed the types of KPIs needed for taking action on video analytics (Basic, Engagement and Distribution) and the analytics tools used to measure video.

I would like to hear from you about what approaches have been used to make video analytics actionable for your organization. Please take a moment to participate in a brief survey about the type of video analytics tools you use and the KPI’s that you have found most actionable. I will reveal the findings in a future blog post.




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