Tracking Referrals from Microsoft Bing

On June 1st, Microsoft released Bing, the company’s next generation search engine and aspiring Google killer. Bing has gotten a lot of publicity lately and chances are, it may have referred a good piece of your website visitors already.

As a web analyst, you may be wondering what your Analytics vendor is doing to accommodate Bing and what steps you may need to take to update your search engine-related reports. I will try to answer those questions below.

If you are using a software-as-a-service (SaaS) solution, your vendor may have already updated (or will soon be updating) their solution to accommodate this new search engine into their reports. If not, you will most likely need to perform an update to your software.

  • WebTrends On Demand customers have begun to see the changes on the date of the launch itself. If you are however using WebTrends Analytics on-premise software, you will need to run a browser and keywords updater, downloadable via the WebTrends Support site.
  • Omniture updated its collection of tools (SiteCatalyst, SearchCenter, Discover OnPremise) on June 3rd. You can check out Omniture's press release for more information.
  • Google is actively working on an update to recognize Bing in Google Analytics. In the meantime, you can customize your Google Analytics tracking code by adding the following line: 

    pageTracker._addOrganic("bing", "q");




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