It's not just best practices, it’s next practices. Online Marketing is all about information and people. Making connections that solve marketing problems and filtering out the noise in today’s environment of social and technological innovation can be challenging.
With 1,500 blog posts, 98k tweets and 695k Facebook updates every 60 seconds social content information overload is inevitable.
When information overload spreads across multiple channels you start to pick up on common threads and trending topics. The curating and filtering of trends, in essence, creates a great place to divulge.
In a recent post from Avinash Kaushik, “The 2015 Digital Marketing Rule Book. Change or Perish” one of his rules for Digital Marketers is to extend their expertise beyond core skills. “You can no longer be good at just one thing, or two. It is a 10-thing world now (and maybe a 20-thing world soon).”
Despite the rapid pace and growth, it’s still about the basics. Starting with a solid marketing strategy and layering in the tools and technologies around it is the key to success. Lets see if I can break it down for you:
Social Strategy Tips:
Listen, then strategize- Social media can be intimidating because it’s so timely and ubiquitous. Start by making a commitment to listening to your audiences and establish a monitoring program.
Plan before you jump- Formulate a strategy and be realistic. Focus on what you can do. If you don’t have the resources, skills or knowledge, get help!
Content is king- Bring value to your audiences with great content.
Tools and Technology Trends:
Marketing empowered by sophisticated analytics
- Marketing analytics teams and their vendors are coming together to turn the deluge of social data into actionable, measurable insights. These insights will be augmented by new technologies that will accurately measure influence and engagement. You can also check out an eariler post on 2012 Digital Marketing trends
for more insight.
Toolset/ CRM Integration:
Monitoring platforms will be adding publishing and management solutions, while social platforms will evolve to include e-mail, mobile and website management. The social technology toolset will also see a tighter integration between social data, CRM and web analytics solutions.
Smart phones are becoming the primary channel for users to interact with social networks. Mobile will become “an imperative, not just a nice-to-have.” Make sure your content is mobile-friendly.
Video, Google +, Facebook Edgerank, open APIs, Inbound Marketing tools and Interactive Voice Response.
To sum it up there’s no magic formula but I hope these tips give you a good starting point.