The tag management landscape has grown and evolved in the past couple of years. As companies aim to either jumpstart or streamline their tag deployment process, tag management solutions have continuously improved to better meet the demand. Vendors have flourished, consequently giving way to multiple options for Analytics & IT groups to choose from.
While the growth of tag management is obviously great news for groups looking to secure one of today’s critical online marketing tools, this does require perhaps even more due diligence to find the best fit for their organization. Below are three (3) key criteria to evaluate whether a solution would fit your needs:
Note that each organization is different and would have different needs and priorities. For that reason, the above list is not meant to be a comprehensive set of criteria when deciding on a tag management solution, but is intended to get you started.
That being said, what do you think of the criteria above? Are there others that you would like to recommend? If so, I would love to hear them!