New Beginning, Same Focus

I can't hold in my excitement about this update, so I'm going to lead with that and then get into the details.  Stratigent has been acquired by Ebiquity (www.ebiquity.com).  You can read more about their thoughts here: http://ebiquityopinion.com/?p=18487

I've had the pleasure of working for Stratigent for about 8.5 of the 11+ years the company has been in existence.  Josh and Julie started the company back in 2002, and I started as their first employee at the beginning of 2005...in their basement.  From there, we grew the company together focused initially on web analytics.  Over the years many things changed but our nimbleness, competitiveness, and desire to provide the best possible service to our clients was always a major part of our culture.

Since 2009, I have been running Stratigent in the President and CEO role.  Josh and Julie moved out West to support the growth of Ensighten, and I was tasked with continuing to grow Stratigent with the vision that I had for the company.  The last 4 years have been incredible.  Quite frankly, our multi-channel focus led to an unbelievable client list and a very healthy company filled with some of the most talented consultants and employees in the industry.  We have built a culture that resonates with our clients and produces results thanks to how lucky we have been in finding the right talent over the years.

So, why the acquisition?  Well, part of my vision for Stratigent was to eventually find the right partner to move Stratigent onto a much larger stage and give my company a chance to excel internationally.  We weren't in a rush to do this, as the company has been extremely healthy for the past 4+ years, and frankly had many suitors approach us over the years.  

Given the huge opportunity in our industry, and the massive need for our services, now was the time to capitalize on that.  We enlisted Clearsight Advisors (http://clearsightadvisors.com/) earlier this year to put some feelers out there and see if we could find the right fit for the company.  Josh, Julie, and I met with over 20 interested companies.  I wanted to find a partner that would allow us to keep our identity intact, had a similar vision for data, shared a common culture, and had the ability to help us grow the company more aggressively.  

Ebiquity was definitely the right partner for us, and I'm extremely excited for the future as we rapidly build our partnership over the next couple of months.  For our current clients and partners, nothing will change.  We will continue to operate and partner with you the way you currently know and love.  We remain that same vendor-neutral, multi-channel analytics consulting firm but now with a powerful backing to really work on changing the game in this industry.

The bittersweet part of this deal is Josh and Julie's exit upon the signing of this deal.  They are family to me, and I enjoyed my time working with them.  We always said that we would only pull the trigger on a deal like this if it was the right fit for the company and everyone involved.  Moving forward, the entire company remains intact and I remain the CEO of Stratigent.

I'm looking forward to taking this company to the next level and beyond.  Everything we have planned as an organization will allow us to offer even more services to our clients.  We will begin to aggressively innovate while still maintaining that same culture focused on being nimble, competitive, and having the desire to provide the best possible service to our clients.  

Honestly, we are about to change the game in this industry.  If you're not a client, you might want to give us a call and find out what we're all about.  If you are a client, prepare to see an increased value in our partnership.  As always, let me know if you have questions.

Regards,

Bill Bruno
CEO

By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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