CHICAGO, Illinois (April 21, 2015) – Stratigent [an Ebiquity company], the global leader in multi-channel analytics, has announced the addition of Observepoint, a pioneer in web tag auditing and industry leader in Data Quality, as a sponsor for their premiere, full-day user-conference, IN Analytics Conference. The conference will take place at the historic Field Museum in Chicago, Illinois on October 15, 2015.
By partnering with Observepoint, Stratigent has helped numerous world-class organizations with their audited web reporting to resolve significant flaws in ROI analysis and executive data. ObservePoint’s data quality solutions allow web analysts to test, search out and find tags that aren’t firing correctly to ensure accurate data is being reported across the digital channel. Due to their technological contribution in the field of digital analytics, ObservePoint was recently named as a Technology of the Year Finalist by the Digital Analytics Association (DAA).
“I can’t say enough about the value of our partnership with ObservePoint. They have been so supportive of us and we use their technology in every audit we perform for customers. By far, the best solution in the space and I’m eternally grateful to them for supporting us yet again.” –Bill Bruno, CEO, Stratigent
Observepoint joins a strong list of marketing technology solution providers sponsoring the event, including; Ensighten, Tealium and UserReplay. The IN Analytics Conference will provide interactive sessions focused on helping organizations learn the necessary building blocks needed to create a successful analytics program in order to drive ROI, create impactful customer experiences, utilize appropriate marketing technology, uncover new solutions and maximize conversion. With a lineup of the most innovative partners within Stratigent’s Multi-Channel Partner Network, the IN Analytics Conference features a day of educational content geared towards helping organizations unlock the power of an integrated analytics program.
"It was an easy decision to join Stratigent for its IN Analytics Conference in 2015. ObservePoint and Stratigent have been partners for years, working with some of the largest companies to solve some of the most complex analytics and data challenges they face.” –Chris Baird, VP of Marketing, Observepoint
The IN Analytics Conference will set the table for interactive discussions with client-side professionals and executives on analytics best practices, strategies and insights across all channels. Speakers include Fortune 500 level executives that will help identify a variety of hurdles that organizations face while trying to build their analytics program in the real-world. The conference will include an evening cocktail reception as well as a private viewing of museum exhibits.
Understanding the issues facing conferences that over-generalize and over-sell, all speakers, attendees and sponsors will be uniquely qualified before registration is accepted to ensure that the conference experience is beneficial to all in attendance. Analytics professionals who would like to qualify must first register for approval, as space is limited.
Stratigent, an Ebiquity company, is a vendor-neutral, multi-channel analytics consulting company that has been transforming the way organizations leverage data since 2002. A pioneer in the multi-channel analytics space, Stratigent is the strategic advisor to enterprise-level brands across the globe. With the industry’s most talented team of business and technical consultants, Stratigent enables organizations to become data-driven by building and strengthening analytics programs through a balance of strategy, implementation, and insight.
With their Multi-Channel Partner Network of 75+ service providers, Stratigent is uniquely positioned to provide a full-service solution, customized to fit any organization’s multi-channel marketing needs.
ObservePoint is the pioneer and industry leader in Data Quality Assurance. Co-founded by the Omniture co-founder John Pestana, ObservePoint ensures the data collection across digital marketing channels is implemented correctly and actively performs tests to find reporting mistakes, duplicate tags, data leakage and page errors. Without any code to deploy, ObservePoint delivers alerts real-time, to help you make better decisions on your big data. To learn more, visit: www.observepoint.com