Strategic data layer to ensure ownership and a proper data flow to and from each technology you deploy digitally
Campaign tracking strategy and link building to ensure appropriate tie-ins as consumers jump from channel to channel
Coupons and Promos tracking from channel to channel inclusive of the URLs and branding used on TV and Print
A DMP to store media audience data that can be used for segmentation purposes while a 1st party dataset is built over time
Bill Bruno is the CEO - North America, Ebiquity.