Ebiquity today has appointed Bill Bruno as Chief Executive of our North American business to lead the integration of our practices and drive our growth plans in this important and fast developing market.
Bill was previously CEO of Stratigent, a company he has built in recent years into a leader in multi-channel analytics consulting. He has been with Ebiquity since our acquisition of Stratigent in August 2013, and has since then continued to expand our Marketing Performance Optimization capabilities in North America.
The US market has reached an important point in its development with a growing awareness of the importance of the need for greater media trading transparency, and we are determined that Ebiquity be a leading provider of advice and insight in this fast developing market place.
Bill will use his experience and leadership qualities, working with our US teams in New York and Chicago, to provide our clients with a stronger and seamless offering in data driven measurement and performance analytics.
Ebiquity CEO, Michael Greenlees says; “Bill has proven an extremely effective business leader at Stratigent, and I’m excited about him bringing this quality to our talented Media Value Measurement and Market Intelligence teams in the US.”
Bill’s appointment sees him join Ebiquity’s Executive Committee, alongside our CEOs in Continental Europe and The UK.