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Ebook | Building Your Omnichannel Data Foundation

"Building Your Omnichannel Data Foundation:
This Time It's Personal"


As you set out to build a customer-centric dataset that powers data-driven marketing in today’s omnichannel world, navigating the complex digital data landscape can be challenging. In this FREE ebook, you can learn how to stay ahead of the competition by developing the granular, long-term data foundation that’s essential to power 1:1 data-driven marketing and digital analytics.
In this eBook, we answer the questions needed to help drive your program forward, including:
  • What do you want to do with the data?
  • Will your existing Web Analytics tool suffice?
  • Will a Tag Management System (TMS) help?
  • Should we initiate a DIY project?
  • Should we consider a network sniffer appliance to create our dataset?
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