On October 15, 2015, Stratigent hosted the first annual IN Analytics Conference
(INAC15) at the Field Museum in Chicago for over 100 attendees. For years, Stratigent has focused on providing quality education to the industry by way of the Empower Workshop Series, a multi-city tour focused on training analysts on the day-to-day skills needed to be effective in our industry. INAC15 is a new brand of education focused on providing a sales-free environment for individuals tasked with building or managing multi-channel programs to discuss the challenges, successes, and decisions made while building those programs and network with their peers.
We had a jam-packed agenda
full of amazing speakers from organizations such as Fidelity, Luxottica, HBO, Ferguson, AMA, HP, Crate & Barrel, and many more! The speakers all told a variety of stories from the trenches, and the audience was extremely engaged as evidenced by some of the amazing Q&A sessions that followed each session. We also set up breaks after each speaker session to allow the crowd to network and continue conversations without being rushed into another presentation immediately.
When all the learning was done, we made our way to the reception in Main Hall of the Field Museum to celebrate a very successful day. While the museum was closed to the public, many of the exhibits were open to the attendees and it was great to wander around the museum while networking and catching up with old friends.
I want to thank my Marketing team for all of their efforts in building this brand and creating such a successful launch of the conference. I also want to send a sincere thank you to all of our sponsors
for making this event possible. It’s humbling to see a vision I had over 10 years ago come to fruition and to hear so many attendees say this was the best conference they have attended all year.
Stay tuned for the upcoming announcements for the Empower Tour and INAC16!