When it comes to online conversion, the age-old question remains - how do we get more people to go through the checkout flow and complete their purchase/interaction? Specific tactics depend on your site, but the principles for coming up with the right equation are universal.
Think about it, on any given day, motivated buyers come back to your site to complete their order while random strikers leave the site before ever entering the checkout funnel. Any small increase in conversion of these visitors would have a significant impact on how much more money your site pulls in. Depending on your site, even a small gain in checkout conversion can have a very big impact in revenue growth.
In this webinar, you will learn:
Registered User v. Guest checkout
the best way to clean up cluttered forms
how to increase newsletter signups
how to avoid poor/unclear error messaging
how to minimize complexity & clutter that might be deterring conversions
how to ensure your calls to action are clear to the visitor