In their continued commitment of innovation and leadership, Ebiquity, the leading, global independent marketing performance specialist, announces the appointment of Margaret Lewis as the Managing Director, Media Value Measurement – North America.
By leading Ebiquity’s Media Value Measurement teams, Margaret will drive the strategy for the division, which specializes in helping brands cultivate agency relationships, focus on accountability and measurement, and ultimately create the insight needed to help improve the performance of their investments.
“I’m thrilled to have the opportunity to be part of the stellar, innovative work happening at Ebiquity. I can say from firsthand experience that accountability and transparency have never been more important, or more sought out, than right now. Marketers need partners like Ebiquity in their corner, and their partner agencies benefit from our insight as well. When all parties are striving to uncover as much value as possible, everybody wins – that really excites me.” – Margaret Lewis, Managing Director - MVM
Margaret’s extensive history in the media industry started at the full-service ad agency level and transitioned into leading positions at media agency organizations such as MEC, where she launched their US Communications Planning practice, Universal McCann where she led their Communications Planning division, and MediaCom where she held the role of Chief Strategy Officer. Previously as Managing Director at Media Storm, Margaret facilitated growth working with clients such as MTV, Philips 66, and Celebrity Cruises.
Providing customized data-driven insights for an expanding list of leading brands across the globe, including 80 of the top 100 advertisers globally, the Ebiquity team will benefit from Margaret’s vast background working with clients such as KFC, Campbells , AT&T Wireless, Intel, Verizon Wireless, Citi, Smith Barney, and Weight Watchers.
“We are thrilled to have Margaret join the North American leadership team; her experience and focus on innovation are welcomed additions to our strong commitment to providing best-in-class solutions to leading brands. I’m personally very excited to see her impact within the Media Value practice and across the company as a whole.” - Bill Bruno, CEO – North America
Margaret’s appointment follows several other leadership changes set to strengthen Ebiquity’s position as the leading, global media and marketing performance advisor. Last year, Bill Bruno was promoted to CEO of Ebiquity – North America and in January, Michael Karg became Group CEO of Ebiquity, joining from digital agency Razorfish.