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Handbook | Media Data Assurance


Media Data Assurance:
Establish confidence in your data and your decisions


The media advertising landscape has become increasingly more complex as the way we buy, sell, and trade media continues to evolve with technology. From mobile to digital to broadcast, the key to measuring the success of your marketing investment is ensuring the right level of governance and usage of your data.


Data has quickly become the currency of our industry and brands must ensure they have confidence in the accuracy of the data, ownership of their data, and the freedom to choose the right technology used directly or on their behalf. With the Ebiquity Media Data Assurance program, we undergo a complete 360° view of your media and marketing program to help identify any areas of inefficiency and recommend improvements so your program, and your budget, are operating at optimal level.

Our Media Data Assurance Handbook reviews the important factors to building confidence in media data, including:


  • media planning
  • partner/ supplier selection and implementation
  • data ownership and control
  • measurement of results
  • programmatic trading


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