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2016 Brand Lab Media Value - Session 1

[webinar]

Driving Media Agency Accountability & Results

Explore the many facets of the media procurement relationship, characteristics and approaches across the accountability spectrum, and other factors associated with driving accountability, including:
 
• History of Accountability in Media
 
• Identifying Yourself on the Accountability Spectrum
 
• Working with a Media Auditor
 

Presenting Category Experts:

 

   

Margaret Lewis
Managing Director -
Media Value

Victoria Potter
Senior Account Director -
Media Value

 
 
 
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